Whole Foods Market, Inc. (WFM): Here’s Why This Makes Sense

We’ve done that to the detriment of even not taking business that we felt was not a good fit for us, and that’s OK, because what we’re doing is more important than the bottom line.

But I will tell you, the more you do and stick with your values and create this emotional attachment to whatever service or product you have, the more money you’re going to make. We make a lot of good money, but it’s not about that.

It’s about how, I think our people, all 12,000 of them, really feel that we’re doing something for communities. We’re doing something for the environment. We’re doing the right thing for animal welfare in this country, and we’re doing the right thing in terms of what we put into people’s bodies, for their health and for future generations.

The article Why “Conscious Capitalism” Makes Business Sense originally appeared on Fool.com and is written by Isaac Pino, CPA.

Isaac Pino, CPA, owns shares of Chipotle Mexican Grill (NYSE:CMG). The Motley Fool recommends Chipotle Mexican Grill and Whole Foods Market (NASDAQ:WFM). The Motley Fool owns shares of Chipotle Mexican Grill and Whole Foods Market.

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