What Taco Bell Can Learn from Chipotle Mexican Grill, Inc. (CMG)

And now, in 2013, Whole Foods Market, Inc. (NASDAQ:WFM) once again is making news for being proactive. The company came forward to address customers’ concerns about GMOs, even creating a FAQ page on its website about the chemicals.

In fact, it’s Whole Foods Market, Inc. (NASDAQ:WFM)’ commitment to customers’ health and well-being that may be a credit for its recent success. The company recently reported same-store sales are up 6.9 percent, with net income in its most recent quarter increasing to $142 million. The company is the largest natural and organic food chain, which is significant, as American’s become more focused on healthy eating.

Foolish bottom line

Consumers are quickly learning that GMOs are in products consumers buy and eat every day. Since the chemicals aren’t regulated, companies like Whole Foods and Chipotle Mexican Grill, Inc. (NYSE:CMG) are jumping ahead of the crowd by disclosing its items that contain the chemical. By doing that, both companies support their customers choice to avoid the chemicals.

Perhaps both companies saw the Taco Bell controversy and realized that the best way to head off problems is to be honest. Since GMOs are a growing concern for consumers, providing a way for customers to avoid them is perhaps the best move food providers can make.

The article What Taco Bell Can Learn from Chipotle originally appeared on Fool.com and is written by Stephanie Faris.

Stephanie Faris has no position in any stocks mentioned. The Motley Fool recommends Chipotle Mexican Grill (NYSE:CMG) and Whole Foods Market (NASDAQ:WFM). The Motley Fool owns shares of Chipotle Mexican Grill and Whole Foods Market. Stephanie is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited

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