What Makes Amazon.com (AMZN) a Lucrative Business?

Mairs & Power, an investment advisor, released the “Mairs & Power Balanced Fund” second quarter 2025 investor letter. A copy of the letter can be downloaded here. The quarter started with tariff uncertainty, conflicts in the Middle East, rising national debt, and the worst start to a year for the dollar; however, it bounced back to rise 25% from that low by the end of the quarter. The fund returned 2.66% in the first half of 2025. The fund underperformed the benchmark composite indexes (60% S&P 500 Total Return Index and 40% Bloomberg U.S. Government/Credit Bond Index), which were up 5.43% and the Morningstar Moderate Allocation peer group, which rose 5.67%. In addition, please check the fund’s top five holdings to know its best picks in 2025.

In its second-quarter 2025 investor letter, Mairs & Power Balanced Fund highlighted stocks such as Amazon.com, Inc. (NASDAQ:AMZN). Amazon.com, Inc. (NASDAQ:AMZN) provides consumer products, advertising, and subscription services through online and physical stores. The one-month return of Amazon.com, Inc. (NASDAQ:AMZN) was -3.67%, and its shares gained 14.64% of their value over the last 52 weeks. On September 23, 2025, Amazon.com, Inc. (NASDAQ:AMZN) stock closed at $220.71 per share, with a market capitalization of $2.354 trillion.

Mairs & Power Balanced Fund stated the following regarding Amazon.com, Inc. (NASDAQ:AMZN) in its second quarter 2025 investor letter:

“The Fund also started a new position in Amazon.com, Inc. (NASDAQ:AMZN) in the second quarter, where the company is well positioned to continue capturing market share in retail while also growing its market leading cloud business. The Fund took advantage of weakness in the stock during April to start the position as tariff news and a precipitous market decline provided an opportunity to build a position.”

Amazon.com, Inc. (AMZN) Is "An Overall Piece," Says Jim Cramer

Amazon.com, Inc. (NASDAQ:AMZN) is in the first position on our list of 30 Most Popular Stocks Among Hedge Funds. As per our database, 335 hedge fund portfolios held Amazon.com, Inc. (NASDAQ:AMZN) at the end of the second quarter compared to 328 in the previous quarter. In Q2 2025, Amazon.com, Inc. (NASDAQ:AMZN) achieved global revenue of $167.7 billion, representing a 12% year-over-year growth excluding the impact of foreign exchange. While we acknowledge the risk and potential of Amazon.com, Inc. (NASDAQ:AMZN) as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than Amazon.com, Inc. (NASDAQ:AMZN) and that has 10,000% upside potential, check out our report about this cheapest AI stock.

In another article, we covered Amazon.com, Inc. (NASDAQ:AMZN) and shared the list of stocks Jim Cramer discussed. In addition, please check out our hedge fund investor letters Q2 2025 page for more investor letters from hedge funds and other leading investors.

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Disclosure: None. This article is originally published at Insider Monkey.