What Are the Best Stocks to Buy Right Now?

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6. Spotify Technology S.A. (NYSE:SPOT)

Number of Hedge Fund Holders: 116

Upside Potential: 39.70%

Spotify Technology S.A. (NYSE:SPOT) is one of the best stocks to buy right now.

Analysts continue to stay confident in the company’s long-term outlook despite making adjustments to the short-term expectations. On January 14, 2026, Oppenheimer revisited Spotify Technology S.A. (NYSE:SPOT), lowering its price target from $825 to $750 while reiterating an ‘Outperform’ rating. The firm reduced its target due to a softer short-term outlook. However, it remains confident in the long-term fundamentals. Looking ahead, the firm believes Spotify boasts the largest user runway in large-cap Internet, alongside significant pricing power.

Another analyst update came from UBS on January 9, 2026, when it lowered its price target on Spotify Technology S.A. (NYSE:SPOT) from $850 to $800, while reiterating a ‘Buy’ rating. This followed Guggenheim’s January 8, 2026, update, where the firm lowered its price target on the stock from $800 to $750, while maintaining a ‘Buy’ rating. The firm reduced the target due to modestly lower estimates, as it reduced its 2026 revenue and EBITDA growth forecasts by 1% and 2%, respectively. The firm’s estimates reflect a later-than-expected U.S. price increase rather than softening demand fundamentals.

Meanwhile, on January 8, 2026, Cantor Fitzgerald reduced its price target on Spotify Technology S.A. (NYSE:SPOT) from $675 to $615, while reiterating a ‘Neutral’ rating. The firm sees a broader constructive setup for Global Internet stocks in 2026, with AI entering a synergy phase, which is expected to drive improved monetization and returns on capex. However, the firm remains cautious on Spotify specifically.

Spotify Technology S.A. (NYSE:SPOT) operates a global digital audio platform that offers music and podcasts through a subscription-based model.

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