Wells Margo Affirms ‘Overweight’ Rating on Meta (META) on $6B WhatsApp Ad Potential

Meta Platforms Inc. (NASDAQ:META) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 17, analysts at Wells Fargo reiterated an Overweight rating on the stock with a $664 price target. The bullish stance comes amid growing confidence that the company is staring at a $6 billion incremental revenue opportunity.

Wells Margo Affirms ‘Overweight’ Rating on Meta (META) on $6B WhatsApp Ad Potential

Meta App 3D sign

According to Wells Fargo, Meta Platform is well positioned to capitalize on advertisements in WhatsApp status. It represents a significant step in the company’s push to monetize user engagement in the messaging app.

Additionally, Wells Fargo remains optimistic that advertising on WhatsApp is positioned to reach a comparable cost per thousand impressions and ad load similar to those seen on Instagram. The advertising initiative also aligns with the research firm’s product cycle-driven revenue outlook, which is expected to exceed consensus estimates for 2026 and beyond.

Meta Platforms Inc. (NASDAQ:META) is a social networking company that develops and integrates augmented reality (AR) technology into its products and the metaverse. It seeks to make AR experiences accessible across various devices, from high-end headsets to everyday phones, and empower creators with tools to build AR content. This includes developing AR platforms.

While we acknowledge the potential of META as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.