Wells Fargo Trims Procter & Gamble (PG) Target as 2026 Models Reset

The Procter & Gamble Company (NYSE:PG) is included among the 12 Best DOW Stocks to Buy in 2026.

On January 5, Wells Fargo lowered its price target on The Procter & Gamble Company (NYSE:PG) to $158 from $170 and kept an Overweight rating. The change came as the firm updated models across Beverage, Food, and HPC names heading into 2026.

The Procter & Gamble Company (NYSE:PG) is expected to generate close to $87 billion in revenue this fiscal year, which keeps it firmly at the top of the consumer goods industry. That kind of recurring revenue, combined with the company’s scale-driven marketing leverage, supports steady dividends and long-term dividend growth. It explains how P&G has paid a quarterly dividend without interruption for decades and raised its annual payout for 69 straight years.

What stands out is how shareholder-focused the model remains, as roughly two-thirds of profits are returned to investors through dividends and the rest stays in the business, funding brand investment and product innovation. That balance has helped P&G protect its position in consumer staples year after year.

The Procter & Gamble Company (NYSE:PG) focuses on selling branded consumer packaged goods to customers around the world.

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Disclosure: None.