Wells Fargo Starts Coverage of Hasbro (HAS), Sees Balanced Risk and Reward

Hasbro, Inc. (NASDAQ:HAS) is included among the 15 Best Dividend Leaders to Buy Right Now.

Wells Fargo Starts Coverage of Hasbro (HAS), Sees Balanced Risk and Reward

On March 11, Wells Fargo initiated coverage of Hasbro, Inc. (NASDAQ:HAS) with an Equal Weight rating. The firm also set a $98 price target on the stock. The analyst said growth in the toy industry remains challenging and noted that Hasbro has been losing share in several key categories. Wells Fargo added that risk and reward appear balanced at current share levels.

During the company’s Q4 2025 earnings call, CEO Chris Cocks discussed the progress made under Hasbro’s “Playing to Win” strategy. He said the plan is built around two pillars, Play and Partnership, which he believes have supported the company’s turnaround and recent growth. Cocks said Hasbro now reaches more than 1 billion people each year. He attributed the broader engagement to the company’s expanding portfolio of original brands and partner intellectual properties.

He also pointed to strong financial results in the fourth quarter. Revenue increased 30%, while adjusted operating profit rose nearly 180%. The Consumer Products segment returned to growth, and Wizards of the Coast reported an 86% increase in sales, driven largely by Magic: The Gathering and related digital releases.

The CEO also announced several new licensing partnerships. These include a primary toy license connected to Harry Potter and the upcoming HBO series, along with collaborations tied to Voltron and Street Fighter. Cocks said products linked to these partnerships are expected to launch in late 2026 and expand further into 2027. He added that these globally recognized franchises represent major opportunities for Hasbro.

Hasbro, Inc. (NASDAQ:HAS) is a game, intellectual property (IP), and toy company. The business delivers play experiences to kids, families, and fans around the world through physical and digital games, video games, and toys.

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