Wells Fargo See Upside for Genius Sports Limited (GENI) on Expanding Media and Advertising Opportunity

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TheFly reported on January 9, after Wells Fargo upgraded GENI to Overweight from Equal Weight and raised its price target to $16 from $13, the firm conducted a deeper review of the media and advertising opportunity presented at the company’s November Investor Day. It highlighted GENI’s NFL partnership as a key differentiator, citing the company’s ability to deliver live game viewership across multiple platform partners.

Wells Fargo See Upside for Genius Sports Limited (GENI) on Expanding Media and Advertising Opportunity

Wells Fargo sees potential upside beyond management’s long-term outlook and believes assumptions around direct NFL advertising and related brand opportunities may be conservative through 2028. The firm estimates Media revenue could reach approximately $350 million by 2028, compared with the company’s $300 million target, with the NFL contributing more than $50 million in self-serve advertising revenue.

Genius Sports Limited (NYSE:GENI) is a global sports data and technology company powering the sports, betting, and media ecosystem. It captures and distributes live sports data, streaming, analytics, and integrity services to leagues, sportsbooks, and broadcasters worldwide, enhancing fan engagement and commercial opportunities across major sports properties.

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