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Wells Fargo & Co (WFC), Capital One Financial Corp. (COF) & JPMorgan Chase & Co. (JPM): Why You Should Stay Invested in the Financial Sector

Wells Fargo & Co (NYSE:WFC)Earnings season is in full flow now, and it’s the turn of banking heavyweights such as Wells Fargo & Co (NYSE:WFC) and JPMorgan Chase & Co. (NYSE:JPM) to give their numbers and commentary on the economy. As ever, investors will focus on the housing market’s effect on banking stocks’ prospects, and what it means to the wider economy. Frankly, I think the housing market is the key to future movements in their share prices. Moreover, as long as the banks are saying good things about housing, investors can feel confident about the U.S. economy.

Don’t get fooled by randomness

It’s important not to get caught up in the minute detail of looking at the banks. In truth they are still cyclical businesses. The banks make money when the economy is trading in the direction of the core assets (mortgages, loans, etc) on their loan book.

Therefore, if you want to buy banking stocks, you will need to focus on how the economy affects the quality of their loan books. If housing and the economy are doing well, then their credit quality (loan delinquencies, charge off rates) will get better, loan loss provisions will reduce, and demand for loans will go up. Ultimately higher rates should be a positive to their earnings in the long term. In turn, all of these metrics affect the valuation of the company.

My point here is that it’s the direction of the core assets, rather than looking at a snapshot of their earnings right now, that counts in terms of making a decision to buy the stocks.

The big question over the banks…

The key issue is how the banks might deal with a rising rate environment. The markets have been keen to price in higher rates ever since Ben Bernanke implied that the Federal Reserve would begin tapering bond-market purchases. So where does this leave the banks? Will rising rates choke off loan demand, or will the housing market continue to recover despite them? Naturally, if the latter occurs, the banks will see increased loan demand and banking profitability.

The issue can be seen by looking at Wells Fargo & Co (NYSE:WFC)’s net income and its net interest margin (NIM). Interest income (roughly half of income) is more important to follow than non-interest income, because it is more variable.

The market has been fretting over this issue in 2013 as economic growth (therefore loan demand growth) has been moderate, while interest rates remain low (reduced interest rate income) and deposit growth has grown strongly (consumers continuing to deleverage).

Meanwhile, financial services companies such as Capital One Financial Corp. (NYSE:COF) have been experiencing run-off. This is where existing loans are paid off and not replaced by new loans due to weak demand. Indeed, Capital One Financial Corp. (NYSE:COF) expects run-off to be $12 billion in 2013 and a further $8.5 billion in 2014.

Furthermore, JPMorgan Chase & Co. (NYSE:JPM)’s CEO, Jamie Dimon, discussed the possibility for a “dramatic reduction” in the bank’s mortgage profits if rising rates slowed demand for home loans. The issue is highly relevant because Wells Fargo & Co (NYSE:WFC) JPMorgan are the two biggest mortgage lenders in the U.S. Moreover, as the housing market is a key determinant for the ‘wealth effect’, the banks can expect demand for other forms of credit (auto loans, credit card, etc) to be indirectly tied to it.

The two reasons why the banks will do well

The first cause for optimism is that the increase in deposit growth created by consumer de-leveraging is building a powerful asset base from which the banks can lend. For example, here is how Wells Fargo & Co (NYSE:WFC)’s average core deposits have increased recently:

In addition, its tier 1 capital ratio (a common measure of a bank’s capital adequacy) has been rising. This indicates an increased capacity to lend.

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