Wedbush Lowers its Price Target on Tripadvisor, Inc. (TRIP) to $15 and Maintains a Neutral Rating

Tripadvisor, Inc. (NASDAQ:TRIP) is among the 15 Best Small Cap Stocks to Buy According to Wall Street.

Wedbush Lowers its Price Target on Tripadvisor, Inc. (TRIP) to $15 and Maintains a Neutral Rating

On February 6, 2026, Wedbush analyst Scott Devitt lowered his price target on Tripadvisor, Inc. (NASDAQ:TRIP) to $15 from $18 previously and maintained a Neutral rating. The firm pointed to the company’s recently announced strategic shift, which includes narrowing the focus at Brand Tripadvisor, managing the legacy business for margin stability, aligning the team more closely with Viator, and making deeper use of its data to refine AI-enabled offerings aimed at improving the traveler journey. Wedbush said that going forward, investor attention is likely to center on the company’s margin trajectory and whether Viator can reaccelerate revenue growth. The firm trimmed its near-term estimates modestly and indicated it is looking for more constructive management commentary to gain clearer visibility into the coming quarters.

Two days earlier, on February 4, 2026, UBS analyst Stephen Ju lowered his price target on Tripadvisor, Inc. (NASDAQ:TRIP) to $16 from $19 previously and kept a Neutral rating, reflecting a more cautious stance. Last month, Cantor Fitzgerald analyst Deepak Mathivanan reduced his price target to $14 from $15 and kept an Underweight rating. Cantor acknowledged lingering macro concerns but said the outlook for Global Internet stocks into 2026 is improving as AI moves into a “Synergy” phase that could support accelerating revenue growth, better value capture, and clearer long-term returns on capex. The firm added that valuations remain roughly 20% below medium-term ranges despite 2025 outperformance, positioning the group for potential outperformance in 2026 as estimates and sentiment improve.

Tripadvisor, Inc. (NASDAQ:TRIP) provides travel guidance products and services globally through its Brand Tripadvisor, Viator, and TheFork segments.

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