Walt Disney (DIS) Goes After Streamers with New ESPN Sports App

The Walt Disney Company (NYSE:DIS) is one of the best Robinhood stocks to buy right now. On August 20, the company confirmed ESPN will start delivering sports programming outside of Pay TV for the first time. The media giant is unveiling an app designed to serve as a hub for live games, personalized news, and highlights.

Walt Disney (DIS) Goes After Streamers with New ESPN Sports App

The new ESPN app is part of Disney’s effort to target the millions of customers it has lost since 2010 due to heightened content streaming. Industry experts expect the app to help the company win new fans who don’t subscribe to cable.

“It’s another step in Disney’s pivot to (streaming) and the importance to streaming to the overall company,” said Moffett Nathanson analyst Robert Fishman.

The app is far broader than the limited ESPN+ app launched in 2010, as it is designed to cater to the tastes of sports fans. It will offer 47,000 live events from the NFL, NBA, WNBA, NHL, college sports, and other sports. For just $30, fans will enter their favorite teams and sports for customization, such as personalized versions of the ‘Sports Center’.

The Walt Disney Company (NYSE:DIS) is a global leader in family entertainment and media, operating through five main business segments. It creates and distributes high-quality content and experiences, including films, television shows, theme park attractions, and merchandise, across its iconic brands, such as Disney.

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Disclosure: None. This article is originally published at Insider Monkey.