Wall Street Stays Cautious on Snap Inc. (SNAP) After Earnings, Here’s Why

Snap Inc. (NYSE:SNAP) is among the most traded US stocks so far in 2026. Saken Ismailov, an analyst at Freedom Broker, downgraded Snap Inc. (NYSE:SNAP) to Hold from Buy, while cutting the price target from $8 to $7, on May 12. This follows the company’s “mixed” first-quarter results. As reported by TheFly, the firm expects no rebound in the company’s advertising segment.

The Q1 earnings report largely drew a subdued reaction from Wall Street. On May 8, RBC Capital trimmed the price target on Snap Inc. (NYSE:SNAP) to $8 from $10 and maintained a Sector Perform rating. In a research note, the analyst said that the quarter was once again mixed for the company as customer challenges were offset by robust subscription and ad platform green shoots. With spending by big names standing still down YoY, and ongoing Middle East tensions, significant acceleration is difficult to justify.

On the same day, Morgan Stanley slightly lifted the price target on the company to $7 from $6.50 and reaffirmed an Equal Weight rating. With such mixed views, Snap Inc. (NYSE:SNAP) remains one of the most traded US stocks so far in 2026.

Snap Inc. (NYSE:SNAP) is a California-based technology company that offers a visual messaging application, augmented reality (AR) glasses, advertising products, and related subscription services.

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