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Wal-Mart Stores, Inc. (WMT): Will It Be the Death of Near Field Communications?

According to a recent Harris Interactive survey, most consumers feel smartphone payments will eventually replace credit and debit cards and cash for most purchases but it’s likely not going to happen within the next five years.

Wal-Mart Stores, Inc. (NYSE:WMT)

That bodes well for the long-term outlook for chip makers like NXP Semiconductors NV (NASDAQ:NXPI) and Skyworks Solutions Inc (NASDAQ:SWKS), which are leaders in the field of near-field communications, or NFC. That’s the technology that allows mobile devices to securely communicate with a payment terminal. Wave your NFC-enabled smartphone in front of an NFC-enabled terminal and you can easily make a payment.

Objects are closer than they appear
The interest expressed in the survey is part of the reason behind why NXP Semiconductors NV (NASDAQ:NXPI) feels 2013 is the year that NFC technology takes off. Google Inc. (NASDAQ:GOOG) has been in the forefront of the issue through its Wallet mobile payment system and Android smartphones like Samsung’s Galaxy have been equipped with NFC chips to take advantage of it wherever it’s available. Indeed, Samsung recently partnered with Visa Inc (NYSE:V) to provide an NFC platform that financial institutions can trust.

Banks will be able to load payment account information to a secure chip embedded in Samsung devices using Visa Inc (NYSE:V)’s mobile provisioning service linked to Samsung’s service that creates secure data storage domains for card issuers.

Notably, however, Apple Inc. (NASDAQ:AAPL) has yet to jump into the fray. Although many watchers had anticipated the iPhone 5 to include an NFC chip, it was not to be, even though it had acquired such capabilities through its AuthenTec acquisition last year. And with Skyworks Solutions Inc (NASDAQ:SWKS) already a chip supplier for the iPhone, should Apple Inc. (NASDAQ:AAPL) decide it needs to be a part of the NFC revolution, it has ready access to a key player in the field.

Scanning the horizon
Yet retail king Wal-Mart Stores, Inc. (NYSE:WMT) may be leading the way in killing off the chances of NFC gaining a real foothold. Rather than investing in the expensive new terminal upgrades that would be required to make NFC in its stores a reality, it’s rolling out an iPhone app called Scan & Go that allows consumers to scan and bag their purchases while shopping and simply scan a quick-response pixilated QR code square at the checkout terminal to complete the purchase.

While that may be a means for it to ultimately save money on cashier salaries, it could provide the pathway for other retailers to follow. Wal-Mart Stores, Inc. (NYSE:WMT) is expanding the test program to 200 stores in 14 markets, and though the app is only available for the iPhone, it’s easy to see that (depending upon its success) it could eventually roll out to all 14,000 stores and be available across all smartphone platforms.

Stop & Shop supermarkets have offered a similar app for both iPhones and Android devices for several years, but Wal-Mart’s entry could be the thing that brings it mainstream. Because near-field communications has taken longer than expected to get up and running, just as widespread adoption looks to be within its grasp, Wal-Mart’s adoption of competing technology could be what kills it off.

Let me know in the comments box below if you think NFC will die on the vine or will be able to surmount what appears to be a very high obstacle thrown in its path.

The article Will Wal-Mart Be the Death of Near-Field Communications? originally appeared on Fool.com.

Fool contributor Rich Duprey owns shares of Apple. The Motley Fool recommends Apple, Google, NXP Semiconductors , and Visa. The Motley Fool owns shares of Apple and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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