What will be more interesting to see is how specialty grocers perform against AmazonFresh. Whole Foods Market, Inc. (NASDAQ:WFM) has seven locations in New York City proper and 19 in between White Plains and Trenton. Fairway , on the other hand, is a newly IPO’d grocer that currently only has operations in the greater NYC area. Fairway, much like Whole Foods Market, Inc. (NASDAQ:WFM), differentiates itself from standard grocery stores by focusing intensely on the in-store experience, while offering a wide variety of fresh, organic, and locally sourced food.
On one hand, FreshDirect has been around for more than a decade — offering the same types of foods for delivery at home — and that hasn’t stopped either of these grocers from growing their businesses. On the other, Amazon.com, Inc. (NASDAQ:AMZN) is a much bigger name, and the convenience of at-home delivery from such a reliable name could put a dent in Whole Foods Market, Inc. (NASDAQ:WFM)’ or Fairway’s revenue.
In the end, this is a story worth watching. As things play out in New York, investors will be rewarded for paying attention to trends that form and could likely be carried out across other major markets in North America.
The article Will New Yorkers Soon Get Their Groceries From Amazon? originally appeared on Fool.com and is written by Brian Stoffel.
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