Wal-Mart Stores, Inc. (WMT), Target Corporation (TGT): Holiday Spirit Takes a Beating

For those who are worried about their budgets now — and according to retailers like Wal-Mart Stores, Inc. (NYSE:WMT) and Target Corporation (NYSE:TGT), there are plenty of those consumers — thinking ahead means saving money, not spending it far in advance of the holidays.

Surely most people like to take one step at a time every year. For example, right now the step is probably to take one last dip in the pool before it closes, or barbecue some burgers and hot dogs. They’ll plan pumpkin patches and decking the halls later — heck, how about when the days are getting much shorter and it actually starts getting cool outside?

Complete and utter fatigue is a very real risk here. Many retailers are playing a difficult game for the remainder of 2013, and so far, the current Holiday Acceleration Strategy could seriously backfire in a precarious climate.

The article Will Holiday Acceleration Burn Out American Shoppers? originally appeared on Fool.com and is written by Alyce Lomax.

Alyce Lomax has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Amazon.com.

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