Wake Up and Smell the Profits: Green Mountain Coffee Roasters Inc. (GMCR), Farmer Brothers Co. (FARM)

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On Wall Street, love NEVER lasts forever and, as in life, the end love does not tend to be pretty or pleasant.  By July of last year, the share price had plummeted to $17.11! As I said, the end tends not to be pretty, unless you are an investor looking for value.  This business was grossly over valued at $111.62/share in 2011 and it was worth a whole lot more than $17.11 in 2012.  Today, the price has rebounded to $45.40 and I believe it now carries a very reasonable valuation based upon its fundamental value and in comparison to its competitors and its anticipated rate of earnings growth.

GMCR has two primary competitors that are publicly traded, Starbucks Corporation (NASDAQ:SBUX) and Farmer Brothers Co. (NASDAQ:FARM). Given the size of this market, it is really not overly crowded which is always a good sign; too many players in a space can put a great deal of pressure on margins and profits.  How do these participants stack up against each other and how stable are their business models?

Category                                 GMCR                        SBUX             FARM

Debt To Equity                         0.18                           0.11              0.59

Interest Coverage                      22                            N/A                -2.2

Current Year P/E                      16.15                        24.76             56.74

FWD 5-Year Earnings Growth    19.2%                       17.9%           22.89%

5-Year Sales Growth                15.6%                       7.16%           18.03%

5-Year Return on Equity           15.9%                       24.8%            -16.1%

5-Year Return on Assets            9.4%                       13.5%             -9.5%

5-Year Return on Capital         11.2%                       19.5%             -12.4%

When a business is not earning enough money to cover the interest payments on their existing debt, as is currently the case with Farmer Brothers Co. (NASDAQ:FARM), there is too much risk involved to justify the allocation of my capital.  Both GMCR and SBUX have managed their debt wisely and it poses no real threat to either business.

While I believe both SBUX and GMCR represent reasonable values at the current share prices, I lean toward GMCR as a better value based upon its slightly better projections for earnings growth and lower current P/E.    For those looking for fair to low current valuations with very good earnings growth potential and share price appreciation over an extended holding period, take a long hard look at GMCR and SBUX then sit back and smell the profits!  Both of these businesses have the potential for double digit annual returns over the next five years.

I currently hold an open March 16, 2013 naked put position on GMCR with a strike price of $42.00.  At this time, should this option expire without assignment of the shares to me, it is my intention to reopen a new position in GMCR.

The article Wake Up and Smell the Profits originally appeared on Fool.com and is written by Ken McGaha.

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