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Victoria’s Secret Uses ‘Poison Pill’ as Brett Blundy’s BBRC Increases Stake

On May 20, Australian billionaire Brett Blundy’s investment vehicle, BBRC International Private Limited, increased its stake in the lingerie manufacturer, Victoria’s Secret & Co. (NYSE:VSCO), to implement a limited-duration shareholder rights plan. According to Board Chair Donna James, the “poison pill” prevents anyone from taking over the business without paying all shareholders a fair premium.

One right will be granted per share on May 29 under the proposal, and it will only be exercisable if one investor purchases 15% or more of Victoria’s Secret & Co. (NYSE:VSCO) shares. After the announcement, shares began trading at $22.87, which showed a slight increase.

A middle aged woman in a boutique trying on intimate products.

Since March, BBRC has acquired over 10.31 million shares, or 13% of Victoria’s Secret & Co. (NYSE:VSCO). According to the retailer, BBRC purchased stock for over three years without submitting required antitrust filings, but the company has already rectified the documentation, allowing it to raise its holding to as much as 49.99% once a mandated waiting period ends on May 21.

Victoria’s Secret & Co. (NYSE:VSCO) is facing weak demand as consumers reduce their discretionary spending due to recession concerns and tariff uncertainties. As the business completes its turnaround, the right strategy seeks to maintain strategic flexibility. Board concerns about possible creeping acquisition methods have been heightened by BBRC’s history of gaining control of retail firms, including the recent introduction of its own lingerie and beauty line and its support of companies like Bared Footwear and Oz Hair & Beauty.

While we acknowledge the potential of VSCO to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk.  If you are looking for an AI stock that is more promising than VSCO and that has 100x upside potential, check out our report about this cheapest AI stock.

READ NEXT:  10 High-Growth EV Stocks to Invest In and 13 Best Car Stocks to Buy in 2025.

The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

And here’s the wild part — this $250 trillion wave isn’t tied to one company, but to an entire ecosystem of AI innovators set to reshape the global economy.

It’s a leap so massive, it could reshape how businesses, governments, and consumers operate worldwide.

Even if that $250 trillion figure sounds ambitious, major firms like PwC and McKinsey still see AI unlocking multi-trillion-dollar potential.

How could anything be worth that much?

The answer lies in a breakthrough so powerful it’s redefining how humanity works, learns, and creates.

And this breakthrough has already set off a frenzy among hedge funds and Wall Street’s top investors.

What most investors don’t realize is that one under-owned company holds the key to this $250 trillion revolution.

In fact, Verge argues this company’s supercheap AI technology should concern rivals.

Before I reveal the details, let’s talk about how some of the richest people on the planet are positioning themselves.

  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
  • Larry Ellison — through Oracle, is spending billions on Nvidia chips and partnering with Cohere to embed generative AI across Oracle’s cloud and apps.
  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

When billionaires from Silicon Valley to Wall Street line up behind the same idea — you know it’s worth paying attention to.

Even as we admire what Tesla, Nvidia, Alphabet, and Microsoft have built, we believe an even greater opportunity lies elsewhere…

But the real story isn’t Nvidia — it’s a much smaller company quietly improving the critical technology that makes this entire revolution possible.

And judging by what I’m hearing from both Silicon Valley insiders and Wall Street veterans…

This prediction might not be bold at all:

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