Verizon Launching New Loyalty Program and Eliminating Upgrade Fees, Reuters Reports

With an annual dividend yield of 6.06%, Verizon Communications Inc. (NYSE:VZ) is included among the 12 Stocks with Highest Dividend to Invest In Now.

Verizon Launching New Loyalty Program and Eliminating Upgrade Fees, Reuters Reports

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On June 16, Reuters reported that Verizon Communications Inc. (NYSE:VZ) is rolling out a series of customer-focused changes. It includes simpler plans, the removal of activation and upgrade fees, and a new loyalty program designed to offer discounts and rewards.

The company is competing aggressively with AT&T and T-Mobile in the mature U.S. telecom market. Wireless carriers have been using device subsidies, plan discounts, and higher infrastructure spending to attract and keep customers.

As part of the new loyalty program, Verizon customers will receive 3% back on their monthly bills starting in July. Those rewards can be applied toward new phones or used with brands such as Sephora, Hilton, Marriott, and Starbucks.

Alfonso Villanueva, interim CEO of Verizon Consumer Group and Verizon’s chief transformation officer, told Reuters that the changes are intended to give customers a simpler and more flexible experience. Verizon said postpaid customers on all phone and connected device plans will be able to join the loyalty program and avoid activation and upgrade fees. Members will also have access to perks such as free Starbucks coffee, a Dunkin’ Donuts treat, and FIFA World Cup 2026 merchandise.

Verizon Communications Inc. (NYSE:VZ) is a holding company that operates through its subsidiaries to provide communications, technology, information, and streaming services. The company serves consumers, businesses, and government organizations.

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