Total financial revenues grew almost 82% driven by a 39% increase in gross transaction value up to INR5.8 trillion. This corresponds almost 7% of GDP of Pakistan. The high growth was supported by a continued expansion of our retail distribution network, reaching more than 240,000 active merchants, up 29%, optimizing our agent base with more than 118 active agents by the end of fourth quarter. Just as an example, on the day, on a single day of December 30, 2023, JazzCash and Mobilink banks issued over 71,000 loans in one day. As of February, digital lending portfolio was 82% year-on-year growth. JazzCash had 16.2 million monthly active users and extended digital loans to 1.6 million customers, 35% year-on-year growth. Total revenues grew 82% and transaction volumes 39%.
We believe JazzCash is defining the mobile financial services in Pakistan. Let’s look to Tamasha. In the fourth quarter, Tamasha, Pakistan’s premier entertainment platform, witnessed its monthly active users climb to 10.6 million, marking a 2.5 fold increase year-over-year. Furthermore, the platform saw its total number of sessions jump four-fold from the previous year, reaching 555 million watch sessions. Tamasha is open to all mobile users with nearly half of its user base consisting of non-Jazz customers. At the same time, the Jazz customers that consume Tamasha have an ARPU of three times higher than our single-play voice customers. By bringing original and exclusive content that is relevant to our customers in Pakistan, Jazz and Tamasha are able to drive more individuals to use data and more multiplayer offerings being consumed.
Moving on to Kazakhstan. Beeline Kazakhstan remains Pakistan’s leading operator in terms of net promoter score and it continues to gain market share. Total revenues rose by 21% year-on-year. Service revenues grew 21% year-on-year, driven by growth in mobile business as well as other digital offerings and fixed line offerings. EBITDA increased 30% year-on-year as higher ARPU, a growing customer base and rising consumption of data and digital services supported a solid top line growth. Beeline Kazakhstan’s strong performance to be driven by higher output with consistent growth in the 4G user base, converged fixed mobile offers, specialized family packages and consumption of data and digital services. 4G penetration stands at 73%, reflecting 4G users of 8.1 million.
This is up 12% year-on-year. Multiplay users represent 42% of monthly active users, making Kazakhstan the most advanced in terms of our digital operator strategy. These customers consume beeline Kazakhstan’s digital services such as BeeTV, our FinTech platform Simply, our music platform Hitter, and our digital-only operator IZI. This 42% of active users generate 60% of subscriber revenues. In Kazakhstan, we have made $5.9 billion of investments with a CapEx intensity of 21.5% and despite the fact that we are deploying 4G and serving high robust 4.9G quality services against competition’s 5G, we continue to gain market share. Let me speak a little bit about Kazakhstan’s first digital-first operator, IZI. IZI is an entertainment platform open to everyone and it has 455,000 monthly active users.
This is 4.3 times higher compared to last year. IZI also provides telecommunication services and half of IZI’s customers have opted for also for these telecommunication services. Being an agnostic telecommunications player actually introduces an entertainment service to lifestyles of young generations with great success. Monthly active mobile customers of IZI increased 59% to 219,000 and IZI users enjoy the digital experience of the entertainment super app with an ARPU of KZT1,800, which is 4.4 times higher compared to the ARPU of IZI customers who do not use our telecom services. Banglalink revenues rose 14%. This performance was driven by a balanced expansion in both customer base and average revenues. Driven by the uptake of digital services, the Multiplay customer base grew 9% year-on-year, supporting a 60% increase in Multiplay revenues, reaching 34% of total revenue generation potential.
Growing market share and ongoing investment in the Banglalink network draw EBITDA up 18% year-on-year, expanding the margin. Banglalink’s strong focus on cost control and inflationary pricing helped deliver this impressive results, even when electricity and fuel costs continued to rise in multiple times. Banglalink’s 4G users increased by 7 percentage points year-on-year to reach 20.1 million. This represents now 50% of the total subscriber base. Over the last four years, we have quadrupled this percentage of penetration. Last but not least, the sale of one-third of our tower portfolio was another key highlight for Q4. Expect us to continue delivering on unlocking greater value from our portfolio, both physical and digital assets. Toffee is another application that I would like you to remember.
Toffee is part of Banglalink’s digital operator offerings and the country’s leading entertainment platform and OTT streaming platform. Toffee continues to maintain a healthy user base with monthly active users reaching 8 million. Again, Toffee is available to all mobile customers in the country and currently 65% of Toffee users are not Banglalink telecom customers. The total number of sessions watched now is at 152 million and this is actually 9% sequentially more than Q4 of this year. Banglalink customers who use Toffee generate three times the ARPU of single play voice customers and this is the power of digital offerings. Turning now to Uzbekistan. With the full year 2023, Uzbekistan achieved a 23% year-on-year local currency top line growth.
This performance was driven by combination of expansion and both in ARPU as well as the customer base. There are double digit increases in 4G users and data usage. Beeline Uzbekistan now exceeds 70% 4G penetration target with 73% of the customer base using 4G data. 4G user base reached 6.2 million users this quarter, an 11% year-on-year increase. Let me move to our flywheel of DO1440 digital services. I’m glad to see that our total monthly active users of digital services has reached 98.5 million with an increase of 29% year-on-year. Among these users, 20.1 million has never become a user of a telecom service and potential customers for us to gain. I’m also extremely happy to see on our FinTech environment, our year-on-year gross transaction values increase 11% to reach $24 billion.
