Upwork Inc. (NASDAQ:UPWK) Q1 2024 Earnings Call Transcript

Page 2 of 2

Rohit Kulkarni: Okay, thanks, Hayden. Thanks Erica.

Operator: Thank you. And one moment as we move on to our next question. And our next question is going to come from the line of Marvin Fong with BTIG. Your line is open. Please go ahead.

Marvin Fong: Good evening. Thanks for taking my questions. Congratulations on the performance. So two questions for myself. So I would like to double click on reactivation. It seems like something we haven’t talked as much about in the past, but I know for at least some other companies in e-commerce, reactivated buyers or reactivated customers has become a major source of new clients. So could you just kind of talk about how big that pool is for you guys and your initiatives to kind of get more past customers reactivated? And then a question just on GSV per client. I know it was down this quarter, it looks like. I know that onboarding new clients is a drag on that metric. So I was just wondering if you could kind of unpack that. If we just look at existing cohorts, is the spend behavior declining, flag or increasing? Thanks.

Erica Gessert: Sure, Marvin. So on the first question, look, I will note that reactivation trends have been accelerating for us and it is a nice source of growth for active clients. We haven’t broken it out. I don’t think we will. But as I said, it is kind of a nice tailwind for us. And look, I think that within the work that we’re doing in terms of client reactivation, some of the performance marketing work that we do is also now is aimed at client reactivation. Also, all of the work we’re doing, some of this, the new Upwork updates launch that we just did yesterday, all of this work is aimed at both attracting new clients and re-attracting clients who maybe haven’t been using the platform lately and letting them know all the new experiences that are being launched.

So there’s a lot going on there. On GSB for Client, I’ll just emphasize to you that that metric is a trailing 12 months metric. So it does have some, it is kind of picking up some of, still some of the vacillations of kind of macroeconomic impacts that we had last year. But overall, you’re right. To the extent we’re activating lots of new clients, that will be a drag on GSB for Active Client. And the activity of retained clients has started to stabilize compared to what we saw last year.

Marvin Fong: Okay, that’s terrific. Thanks so much.

Operator: Thank you. And I’m showing no further questions at this time. And I would like to hand the conference back to Hayden Brown for closing remarks.

Hayden Brown: Thank you everyone for joining us. We appreciate your interest in Upwork and look forward to keeping you posted on our progress next quarter.

Operator: This concludes today’s conference call. Thank you for participating and you may now disconnect.

Follow Upwork Inc (NASDAQ:UPWK)

Page 2 of 2