Updates on Social Stocks: Facebook Inc (FB)’s Hosting Tools, LinkedIn Corp (LNKD)’s Common Shares & Yelp Inc (YELP)

Editor’s Note: Related tickers: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Yelp Inc (NYSE:YELP), JPMorgan Chase & Co (NYSE:JPM), Morgan Stanley (NYSE:MS), Goldman Sachs Group, Inc. (NYSE:GS)

Zuckerberg: Facebook wants to take the pain out of building apps (PCAdvisor)
Facebook Inc (NASDAQ:FB) is seen as a website for connecting people. Now the company also wants to make it easier for outside developers to build their apps and connect them with users, by providing back-end hosting tools. On Thursday the social network held its first Parse Developer Day, a conference geared toward third-party app developers. Parse is a cloud service company that provides a hosted back-end infrastructure to make it easier for developers to build their mobile apps. Facebook Inc (NASDAQ:FB) announced its acquisition of Parse in April.

Facebook Inc (FB), JetBlue Airways Corporation (JBLU)

LinkedIn Stock Sale Could Bring In $1 Billion (CIO-Today)
With an amazing increase in share value over the past year, LinkedIn Corp (NYSE:LNKD) is finally using its success on the stock market to bring in real, usable money. According to a Securities and Exchange filing, LinkedIn plans to sell 4.17 million shares of its Class A stock to raise $1 billion, based on the company’s $240.40 share value. There are few companies that experience the type of share value increase that LinkedIn has seen since its initial public offering in 2011. Since its IPO, LinkedIn Corp (NYSE:LNKD)’s share value has increased from $45 to $240, a fivefold increase in just two years.

Five Tips to Optimize Your Company’s Yelp Listing (SocialBarrel)
Although most of the reviews on Yelp Inc (NYSE:YELP) focus on restaurants, other businesses are starting to join in on the Yelp conversation. Optimizing your business listing can increase traffic to your business, allow you to gain insight about your business, and give you an opportunity to engage with your consumers. Once you ‘Claim your business’ on Yelp, here are some tips to help you get started with Yelp Inc (NYSE:YELP) optimization:..

Is Facebook a Good Stock? (Equities)
Facebook Inc (NASDAQ:FB) posted its second quarter 2013 earnings, indicating the company far exceeded analyst expectations in both earnings and revenue, and shot up 25 percent that day. The sock continued climbing, and on Aug. 2 surpassed $38 a share, finally climbing above its July 2012 IPO price. On Sept. 4 Facebook was at $41.78 a share, not far under its all time high of $42.99. The company has been spurred by the company’s ability to quickly adapt to mobile, long seen as the key for the social media behemoth’s success…

LinkedIn to Raise Capital – Analyst Blog (Nasdaq)
Professional-networking behemoth LinkedIn Corp (NYSE:LNKD) is set to raise $1.2 billion by selling 5.4 million of its common shares at a price of $233.0 per share. The secondary offering is expected to close on Sep 10. JPMorgan Chase & Co (NYSE:JPM) and Morgan Stanley (NYSE:MS) will be the lead bookrunning managers while Goldman Sachs Group, Inc. (NYSE:GS) and BofA Merrill Lynch will be the joint bookrunning managers. Allen and Co. will act as the co-manager of the proposed capital-raising by LinkedIn. These financial institutions have the option to purchase another $150 million of common stock from LinkedIn Corp (NYSE:LNKD).

Facebook in fresh privacy row with new policy (GlobalPost)
Facebook Inc (NASDAQ:FB) is drawing fire from privacy activists again, after unveiling a new policy which could turn users’ data and pictures into advertising. The new plan would “dramatically expand the use of personal information for advertising purposes,” said a letter this week to the US Federal Trade Commission by six privacy organizations. The letter said the changes violate a 2011 consent order with the US watchdog agency and urged the FTC to “act to enforce its order.”

What’s next for LinkedIn (CNBC)