Updates on Nokia Corporation (ADR) (NOK): Deal Impact, Market Penetration & Microsoft Corporation (MSFT)

Editor’s Note: Related tickers: Nokia Corporation (ADR) (NYSE:NOK), Apple Inc. (NASDAQ:AAPL), Microsoft Corporation (NASDAQ:MSFT)

Brand loyalty is Nokia’s EM trump card for Microsoft (DevelopingTelecoms)
Microsoft Corporation (NASDAQ:MSFT)’s acquisition of Nokia Corporation (ADR) (NYSE:NOK)’s handset business has made headlines across the industry, but it is highly likely that the deal’s impact will be felt the most in emerging markets. Despite the Finnish firm’s recent ailing fortunes and a general perception among many in developed markets that the manufacturer has fallen behind rivals such as Apple Inc. (NASDAQ:AAPL) and Samsung, Nokia’s emerging market footprint is leagues ahead of its competition. Nokia has indeed faltered after its dominant period between the mid-90s and the mid-00s, failing to produce a smartphone that has taken hold in developed markets.

Nokia Corporation (ADR) (NOK), Microsoft Corporation (MSFT)

Nokia has the Sirius Windows RT tablet up its sleeve and it looks good (TechShout)
The Nokia Corporation (ADR) (NYSE:NOK) Sirius Windows tablet that has been hogging the limelight for quite some time now, is making headlines once again as its image has leaked on web. And we must say that it looks like the real deal. If all goes well, the slate along with its sibling the Nokia Lumia 1520, commonly known as the Bandit, will be launched before the end of this month. @evleaks had tweeted about a couple of days ago that the Nokia Bandit’s launch date will fall on September 26 and we wouldn’t be surprised if the event acts as a debut platform for the Sirius tablet as well.

Nokia returns to leadership in Russian handset market (TelecomPaper)
Nokia Corporation (ADR) (NYSE:NOK) has returned to the leadership in Russian handset market this summer, reports Vedomosti citing preliminary estimates from mobile retail chain Euroset. Nokia’s handset market penetration, in units, totaled 29 percent in summer, which was up by 2 percentage points from spring. The figure for Samsung declined 30 percent to 27 percent. Nokia’s strong performance was supported by the low cost of its devices.

Three “key areas” to Nokia’s reinvention: Maps, networks, ‘advanced tech’ businesses (TopNews)
In an interview published on Nokia’s Conversations blog, Nokia chairman Risto Siilasma has provided some more details about Nokia Corporation (ADR) (NYSE:NOK)’s near-future plans, outlining the changes that are in the offing for the company after the acquisition of its Devices and Services division by Microsoft Corporation (NASDAQ:MSFT). According to Siilasma, even though Finland-based Nokia may appear to be a lot less interesting as a company after the sale of its Devices and Services division to Microsoft, the company will still continue to be “a strong company with healthy finances” as well as a number of noteworthy mobile patents.

How Microsoft-Nokia deal will enhance user experience (CNBC)


Recommended Reading:

Microsoft Corporation (MSFT)’s Expectations From Acquiring Nokia Corporation (ADR) (NOK)

What to Expect from Nokia Corporation (ADR) (NOK) in the Future: Strategy Analytics

Nokia Corporation (ADR) (NOK), Microsoft Corporation (MSFT): The Future of Smartphones in Health Care