Of course, Under Armour’s never been easily intimidated, and has remained steady in its resolve to challenge the world’s biggest names in athletic wear. Speaking at an investing conference in 2011, founding CEO Kevin Plank went so far as to call Nike out by saying:
Basketball is a great example where one company dominates 90 plus percent of the market. And what I can commit to you is that I’m not going to make predictions on exactly how much market share, but I would much rather be sitting where we are because it’s coming. We will take market share. It’s a freight train. And I believe that the opportunity we have is great.
In the end, regardless of the outcome of this lawsuit, investors have always known that Nike wouldn’t give up its empire without a fight.
Today’s news, however, shows that Under Armour is more than willing to take it outside.
The article Under Armour Sues Nike: Is it Worth it? originally appeared on Fool.com and is written by Steve Symington.
Fool contributor Steve Symington owns shares of Under Armour. The Motley Fool recommends Nike and Under Armour. The Motley Fool owns shares of Nike and Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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