UBS Upgrades Vipshop Holdings (VIPS) to Buy

Vipshop Holdings Limited (NYSE:VIPS) is one of the 10 Best Asian Stocks with Huge Upside Potential.

On May 23, 2026, UBS upgraded Vipshop Holdings Limited (NYSE:VIPS) to Buy from Neutral with a price target of $18.50, down from $20. UBS said Vipshop’s growth will remain under pressure in the near term due to “muted” consumption and “intense” e-commerce competition. Still, the firm cited the company’s “attractive” earnings quality and shareholder returns for the upgrade, while noting potential catalysts in the second half of 2026 from faster share buybacks, improving consumption trends, and asset monetization.

On May 21, 2026, Vipshop Holdings Limited (NYSE:VIPS) reported Q1 EPS of $3.25, compared to $2.57 last year. Revenue totaled $3.85B, up from $3.62B last year. Total orders increased 3.2% during the quarter. Chairman and CEO Eric Shen said the results were driven by strong apparel sales and a successful Chinese New Year holiday, while SVIP customers delivered solid growth in both number and contribution.

UBS Upgrades Vipshop Holdings (VIPS) to Buy

Vipshop Holdings Limited (NYSE:VIPS) expects Q2 total net revenue of RMB24.5 billion to RMB25.8 billion, representing a year-over-year decrease of approximately 5% to 0%.

Vipshop Holdings Limited (NYSE:VIPS) operates online platforms in the People’s Republic of China through Vip.com, Shan Shan Outlets, and other segments.

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