UBS Reiterates Neutral on Apple (AAPL) as Tariff Talk Sparks iPhone Buying Surge

We recently published a list of 12 AI Stocks on Latest News and Ratings. In this article, we are going to take a look at where Apple Inc. (NASDAQ:AAPL) stands against other AI stocks on latest news and ratings.

One of the most notable analyst calls on Wednesday, May 28, was for Apple Inc. (NASDAQ:AAPL). Apple is a technology company known for its consumer electronics, particularly the iPhones and MacBooks. UBS analyst David Vogt reiterated a Neutral rating on the stock with a $210.00 price target.

The firm’s checks show an “uptick” in foot traffic following the tariff announcements. While Apple’s management mentioned in their earnings calls that they didn’t observe any significant pre-buying activity in March, Vogt highlighted how Counterpoint’s sell-through data indicated otherwise. The data revealed that there was significant pre-buying activity of iPhones in anticipation of tariffs.

A wide view of an Apple store, showing the range of products the company offers.

The sell-through data further reported that iPhone unit sales in China were nearly 4% lower year-over-year in April. On the other hand, sales in the United States saw an 18% increase, whereas Europe experienced a 5% rise, and the rest of the world, except for China, relished a roughly 25% surge in sales.

“Following the announcements of US imposed tariffs across China and Southeast Asia in early April, anecdotal iPhone checks indicated an uptick in foot traffic in Apple stores and other smartphone point of sale outlets like Best Buy and telecom operator stores.”

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Disclosure: None. This article is originally published at Insider Monkey.