UBS Raises PT on Netflix (NFLX) Amid Strong Trends, Keeps Buy Rating

On June 4, UBS raised the price target on Netflix, Inc. (NASDAQ:NFLX) from $1,150 to $1,450 and kept its Buy rating on the stock.

UBS analyst John Hodulik increased the price target for NFLX stock, citing the company’s strong viewership and a favorable industry backdrop. The supportive secular trends and competitive dynamics are boosting Netflix’s monetization and operating leverage. The analyst noted that the shift in the traditional TV landscape is playing a significant role in Netflix’s increasing customer base. Viewing figures for traditional TV declined by 13% in Q1 2025, 3% higher than the decrease of 10% in 2024. On the other hand, Netflix saw its revenue grow by 13% year-over-year in Q1 FY2025 to $10.54 billion. The OTT streaming giant is well-positioned to capitalize on this market transformation, Hodulik cited.

Netflix had over 301.6 million subscribers by the end of 2024, up 16% from 2023. The analyst cited that the upcoming shows on Netflix will continue to retain its subscription base, including the launch of famous series such as Squid Game S3, Wednesday S2, and Stranger Things S5. For the second quarter, the company expects its revenue to grow 15% from a year ago, driven by recent price changes and a continued surge in membership and advertising revenue.

Netflix, Inc. (NASDAQ:NFLX) is the world’s largest OTT streaming platform and is available in over 190 countries. The company produces, acquires, and licenses original content.

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