UBS Nudges Monster Beverage Target Higher, Keeps Neutral Rating

Monster Beverage Corporation (NASDAQ:MNST) is one of the best trade-war-resistant stocks to buy now. On July 17, 2025, UBS raised its price target on Monster Beverage (NASDAQ: MNST) from $63 to $64 while maintaining a Neutral rating. The modest upward revision comes after Monster reported a sharp sales rebound in April, following a soft Q1.

Monster’s Q1 2025 results showed a 2.3% year-over-year decline in net sales, driven by weak demand in some international markets and underperformance in its alcoholic beverage segment. However, the company reported a 17% increase in April sales (currency-adjusted), helping restore investor confidence.

UBS Nudges Monster Beverage Target Higher, Keeps Neutral Rating

A colorful display of sparkling waters, juices, energy drinks and carbonated soft drinks on a convenience store shelf, emphasizing the company’s impressive beverage portfolio.

This rebound, along with Monster’s expanding international presence and ongoing production investments, are likely key reasons behind the price target increase. The company has recently expanded capacity with new facilities planned in Brazil and Ireland. The Brazil plant, expected to come online in 2026, will produce flavor concentrates and is intended to reduce tariff and transportation exposure in South America.

Gross margins improved year-over-year in Q1, rising from 54.1% to 56.5%, supported by pricing adjustments and favorable commodity costs. UBS analysts noted Monster’s ability to maintain margin strength despite global input volatility.

Monster Beverage Corporation (NASDAQ: MNST) is a leading energy drink producer, best known for its flagship Monster Energy line. It operates globally, competing primarily with Red Bull and PepsiCo in the high-margin functional beverage space.

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Disclosure: None.