UBS Nudges Booking Holdings (BKNG) Price Target by $1

Booking Holdings Inc. (NASDAQ:BKNG) is one of the Harvard University Stock Portfolio: Top 10 Stock Picks.

UBS Nudges Booking Holdings (BKNG) Price Target by $1

On April 27, 2026, UBS, an investment research firm, raised its price target on Booking Holdings Inc. (NASDAQ:BKNG) from $259 to $260. The firm’s analyst, Stephen Ju, maintained a Buy rating on the stock. Having priced in the geopolitical risks, UBS remains a buyer of the shares. Based on the analyst’s research note, the firm anticipates the near-term uncertainty from the Iran conflict to have a notable influence on consumer confidence and travel demand in the second and third quarters. The analyst further added that while 2026 bookings were revised downward, normalization is expected by 2027.

Deutsche Bank analyst Benjamin Black adjusted the price target on Booking Holdings Inc. (NASDAQ:BKNG) from $5,713 to $210 on April 21, 2026. Benjamin kept a Buy rating on the stock. The adjustment follows Booking Holdings Inc. (NASDAQ:BKNG)’s 25-to-1 stock split. Additionally, after going through the first quarter report, the analyst noted mixed travel signals alongside possible European softness as a lingering issue, creating downward pressure on the company’s stock price.

Booking Holdings Inc. (NASDAQ:BKNG) provides online travel and related solutions through its brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company is based in Norwalk, Connecticut, and was founded in July 1997 by Jay Scott Walker.

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