UBS Maintains a Hold Rating on Apple (AAPL) As Shipmments Drop in China

Apple Inc. (NASDAQ:AAPL) is one of the Best Technology Stocks to Buy for the Long Term. On March 5, David Vogt from UBS maintained a Hold rating on Apple Inc. (NASDAQ:AAPL) with a price target of $280.

The analyst mentioned in a research note that Apple faced a sharp decline in iPhone shipments in China. The shipments declined 37% year-over-year in January 2026 to around 2.2 million units. This follows a 14% decline in December 2025. The analyst noted that this reflects normalization after a strong selling season following the launch of iPhone 17.

Overall smartphone shipments in China declined by around 16% year-over-year in January 2026. Moreover, UBS noted that iPhone’s share in the market declined to around 11% in January from 14% a year ago. This marks the lowest January shipments for Apple since 2019.

Apple Inc. (NASDAQ:AAPL) is known for its consumer electronics, software, and other related products. Its premium line of products, which includes the iPhone, iPad, Mac computers, and a range of other accessories, has earned the company widespread acclaim and customer loyalty.

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