Uber Rolls Out “Senior Accounts” in UK, Enhances App Accessibility for Elderly Users

Uber Technologies Inc. (NYSE:UBER) is one of the best tech stocks to buy under $100. On July 14, Uber officially rolled out “senior accounts” in the UK, which is a new feature designed to make its ride-hailing app more accessible for elderly individuals. The initiative allows relatives or caregivers to remotely book and track trips for their older parents or grandparents to enhance independence.

The new “senior accounts” provide a streamlined version of the Uber app. This includes larger text, buttons that are easier to tap, simplified screens, and fewer steps required to make a booking. Through Uber’s existing “family profiles” feature, trusted family members can invite an older adult to set up an account and enable them to remotely book or manage rides.

Uber Rolls Out "Senior Accounts" in UK, Enhances App Accessibility for Elderly Users

A close up view of a hand holding a smartphone, using a ride sharing app.

This support from afar includes live-tracking trips and the ability to contact the driver or Uber’s safety reporting line. Family members also gain access to the driver’s name and vehicle information once a booking is made. Additionally, older users can save favorite places for quick booking shortcuts and use flexible payment options. The UK rollout follows a pilot program for senior accounts conducted last month in the US and Latin America.

Uber Technologies Inc. (NYSE:UBER) develops and operates proprietary technology applications and operates through three segments: Mobility, Delivery, and Freight.

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Disclosure: None. This article is originally published at Insider Monkey.