Twitter Inc (TWTR) Introduces a New Feature To Try and Revive Growth

Published on April 6, 2017 at 8:43 am by Insider Monkey Team in News

Traders are watching Twitter Inc (NYSE:TWTR) after the social media company introduced Twitter Lite, a new mobile web experience which loads quickly on slower connections, minimizes data usage, is resilient on unreliable mobile networks, has up to 30% faster launch times, and takes up less than one megabyte on a mobile device. Twitter hopes that the Lite version will make Twitter more accessible to millions of more people, many of whom live in the third world where expensive data plans, slow mobile networks, and the lack of storage in mobile devices is commonplace.

Twitter Inc (NYSE:TWTR) bulls hope the feature will help increase the company’s engagement and audience numbers in the near term, and eventually profitability down the road as the emerging markets get wealthier.

What Does The Smart Money Sentiment Say?

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According to our data, the smart money was less bullish on the social media company in the fourth quarter. Of the 742 elite funds we track, 41 funds owned $547.87 million of Twitter Inc (NYSE:TWTR) and accounted for 4.70% of the float on December 31, versus 47 funds and $1.08 billion respectively on September 30.

The Bottom Line

To try and grow its audience and improve engagement, Twitter Inc (NYSE:TWTR) has introduced a new mobile web experience that minimizes data usage and is optimized for speed. Although the feature may not make much of an impact for most users in the United States, it could boost Twitter’s popularity in emerging markets such as India where data is still limited. For more reading, check out ‘10 Countries where Both Twitter and Facebook are Shrinking‘.