Twitter Inc (TWTR) Headed Higher On Growing Ad Business: Jim Cramer

Social media stocks remain hot property at the moment according to CNBC’s Mad Money host, Jim Cramer, with Twitter Inc (NYSE:TWTR) leading the way. Twitter has always experienced a strong resistance near the $50 mark, but seems to have hammered the psychological level having closed yesterday’s trading session on a high of 6% above the level.

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The stock according to Cramer could trade higher in the coming weeks at the back of a string of good news and the expected growth in the advertising business. Ad spend in social networks continues to be on the rise another frontier that Twitter is expected grow on, as advertisers look for platforms they can use for airing the ads in real-time.

“Everyone on the web and TV is always proud to display that blue bird next to their own Twitter Inc (NYSE:TWTR) handle. All I can say is how in the heck can they have all that free advertising and not figure out how to make the most money with it? But I think that could be changing, I am hearing, major mojo inside Twitter Inc (NYSE:TWTR),” said Mr. Cramer.

Twitter Inc (NYSE:TWTR) has not exhausted its potential in the advertising front according to the analyst, a space that could offer room for further growth going forward. The company has become a global brand offering a critical distribution system for media organizations and entertainment systems. It is being used by celebrities’ athletes and journalists for communicating and connecting with millions of people around the globe.

Monetization of the network’s user base remains key if Twitter Inc (NYSE:TWTR) is to climb the ladder in the stock market going forward. There has been concerns that the company is not adding as many users as it ought to, but an effective strategy geared towards monetizing the current users should help drive the stock higher on impressive earnings.

Twitter Inc (NYSE:TWTR) has already shown its ability to generate revenues from current tweets, seen by revenues surging by 97% to $479 million in the previous quarter. There is still a lot of runways left on the monetization front especially in foreign markets that should provide avenues for growth in the near future.

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