Truist Securities Raises Deckers Outdoor (DECK) Price Target on HOKA Brand Strength

Deckers Outdoor Corporation (NYSE:DECK) is one of the best falling stocks to buy now. On July 27, Truist Securities raised its price target on Deckers Outdoor stock from $130 to $145. The firm maintained its Buy rating on the shares. Truist cited the strong performance of the HOKA brand as the reason for the target price bump.

A customer in a store trying on fashionable apparel and accessories for purchase.

Deckers reported Q1 2026 earnings on July 24, posting quarterly revenue of $965 million, 17% higher than the same quarter in FY 2025. The standout performance was Deckers’ HOKA brand, whose net sales increased 19.8% y-o-y to $653.1 million. Truist stated that HOKA rebounded with solid growth in wholesale and international markets. Also, direct-to-consumer (DTC) clarity is improving from previous trough levels.

Truist noted that Deckers’ management has not experienced pushback on higher prices. As a result, sell-out trends outpaced inventory sell-in despite the brand’s expanding presence. The firm also noted that while some of the first quarter’s outperformance was due to timing, second-quarter expectations align with consensus, with the potential to beat given Deckers’ conservative management approach.

Deckers Outdoor Corporation (NYSE:DECK) is an American footwear and apparel company. It designs, markets, and distributes lifestyle and performance products under brands including UGG, HOKA, Teva, Sanuk, and Koolaburra. The company sells through direct-to-consumer channels and wholesale partners.

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Disclosure: None. This article is originally published at Insider Monkey.