Truist Says Salesforce’s (CRM) Headless 360 Could Ease AI Disruption Fears

Salesforce, Inc. (NYSE:CRM) is one of the best tech stocks to invest in on the dip. On June 2, Truist Securities analyst Terry Tillman maintained a Buy rating and $280 price target on Salesforce, Inc. (NYSE:CRM) after attending the company’s deep-dive product webinar on its Headless 360 architecture and Slack.

Based on what the analyst gathered, Headless 360 is Salesforce’s way of making its data, workflows, and AI agents accessible via any AI interface. It is a technical design that frees Salesforce’s capabilities from being locked inside its own platform, and which allows them to plug into the broader AI ecosystem that enterprises are increasingly building around.

Tillman said a key takeaway from the webinar was that customers who are adopting headless architectures are actually consuming more of the Salesforce platform. This is an important data point that addresses one of the central fears hanging over the stock, that AI tools would allow enterprises to route around Salesforce rather than deepen their reliance on it, Tillman noted.

The analyst highlighted that the presentation injects optimism at a time when the Salesforce stock is under immense pressure. At the time of the note, the shares were trading at $200.11, down roughly 36% over the prior year. He noted that the shares were weighed down by broader sector concerns about whether enterprise software companies can successfully monetize AI or whether AI will simply shrink their total addressable markets.

Salesforce, Inc. (NYSE:CRM) is a cloud-based customer relationship management software company. It helps businesses manage sales, customer service, marketing, and data analytics through its integrated platform.

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