Truist Expects Zebra Technologies’ (ZBRA) Q3 To Be A “Mixed Bag”

Zebra Technologies Corporation (NASDAQ:ZBRA) is among the overlooked AI stocks to buy now. On October 8, 2025, Truist Securities maintained its ‘Hold’ rating on Zebra Technologies Corporation (NASDAQ:ZBRA), while raising the price target to $350 from $319, suggesting an upside of around 14%. This revision was part of a research note previewing third-quarter results in Machinery, Infrastructure Services, and Multi-Industry Industrial Technology.

The third quarter is what the firm calls a “mixed bag,” stating that the Machinery business of Zebra Technologies Corporation (NASDAQ:ZBRA) faces margin risks in the latter half relative to the first half, as tariff headwinds materialize. Truist, however, highlighted that the segment may be given some flexibility, based on the chances that tariff-related margin pressures will remain limited to 2025.

Is Zebra Technologies Corporation (ZBRA) the Best Big Data Stock to Buy According to Analysts?

The research firm notes that Multi-Industry earnings are anticipated to come broadly in line, emphasizing conservative assumptions for organic growth and the segment’s ability to adjust pricing in real time to counter any tariff impact. With a solid backlog, the Engineering and Construction group is expected to achieve decent beats and raises.

Zebra Technologies Corporation (NASDAQ:ZBRA), headquartered in Lincolnshire, Illinois, is a provider of enterprise asset intelligence solutions. With two main segments — Asset Intelligence and Tracking, and Enterprise Visibility and Mobility — the company serves the automatic identification and data capture solutions industry.

While we acknowledge the potential of ZBRA to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than ZBRA and that has 100x upside potential, check out our report about this cheapest AI stock.

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Disclosure: None.