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Toyota Motor Corporation (ADR) (TM) Unleashes an Aggressive 2014 Corolla

Toyota Motor Corporation (ADR) (NYSE:TM)’s 2014 Corolla. Photo: Toyota.

It’s no secret that Detroit’s Big Three automakers have been taking back market share in segments that have long been dominated by Toyota Motor Corporation (ADR) (NYSE:TM) and Honda Motor Co Ltd (ADR) (NYSE:HMC)Ford Motor Company (NYSE:F) has especially gained much ground in fuel-efficient sedan segments with its popular Fusion and Focus models. This is great news for domestic auto investors like myself, but of course the No. 1 global sales leader isn’t going to sit by idle. With the weakened yen, it gives Toyota Motor Corporation (ADR) (NYSE:TM) and Honda Motor Co Ltd (ADR) (NYSE:HMC) an advantage that enables them to load up features without raising the price per vehicle, or simply take more of each revenue dollar to the bank.

Toyota Motor Corporation (ADR) (NYSE:TM)

It’s unclear how the weak yen advantage will be used, but as Toyota Motor Corporation (ADR) (NYSE:TM)’s Corolla has felt pressure from the Ford Motor Company (NYSE:F) Focus, its 2014 model looks to be much more aggressive to take back lost market share — Corolla remains on top of the Focus, but the gap has narrowed quickly.

Information from Automotive News Data Center.

2014 Corolla
I’m an honest person, and I always call it as I see it. I’m a Ford guy and have been very pleased with how its new vehicles have grabbed market share aggressively in the U.S. as well as globally. But I also have to give Toyota Motor Corporation (ADR) (NYSE:TM) credit for its Corolla, which has sold more than 40 million units in its 47-year life span and sells in 154 countries, making it a true global icon.

This 11th generation of the Corolla needed to be a little bit different, because its segments have been known for bland style and it has rarely seen creative designs. Ford brought a splash to the market with its recent designs that take style cues of the futuristic Evos concept vehicle — which has been a hit with the market. Toyota Motor Corporation (ADR) (NYSE:TM)’s response is the more aggressive styling that goes beyond its typical comfort zone, and it will attempt to attract the same youthful consumers that Ford Motor Company (NYSE:F) is striking it rich with.

Speaking of youthful consumers, one of the biggest factors to attract this consumer is a tech-savvy and stylish interior.

Interior of a 2014 Toyota Corolla. Photo Courtesy of Toyota.

The Corolla’s interior steps up the game from its outgoing predecessor and creates a stylish and functional space with a more spacious interior to boot. Its use of interior color schemes and trims gives a premium feel and sporty look — all useful elements when attracting a younger consumer. It also is said to have a very quiet cabin during drives, mitigating engine and environment noise through improved acoustic glass and insulation.

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