Top 5 Countries Where Sports Betting is Popular

4. Japan

Estimated Market Size of Sports Betting: $7.2 billion

Japan, which has historically adopted a conservative approach to gambling, is witnessing a shift driven by the younger generation’s exposure to global trends and international sports events. The government of Japan is currently contemplating the legalization of sports betting as a means to bolster revenue and promote tourism. Among the favorite sports for betting in Japan are soccer, baseball, and horse racing. Anticipated in the near future are new regulations for sports betting, poised to potentially propel further growth within the industry.