In this article, we will discuss the Top 10 E-Commerce Stocks with Long-Term Potential.
The e-commerce sector is facing its biggest test in more than a decade, largely due to the US trade war and its associated tariff policy. A new study by Alix Partners indicates that online purchases for home delivery are experiencing a double-digit decline, marking the first widespread pullback in online category growth in over a decade,
“Tariffs are materially influencing consumer behavior, leading to both timing shifts and a potential reshoring of demand. Retailers may need to reassess sourcing and pricing strategies to remain competitive,” said Chris Considine, partner at Alix Partner.
Retailers are facing challenges with the costs of returns and shipping, as well as tariffs that impact sales. According to the poll, the percentage of orders being returned has increased, despite nearly three-quarters of executives stating that the cost of shipping per box has risen.
Amid the short-term headwinds, Bloomberg Intelligence E-commerce & Retail Analyst Poonam Goyal expects revenue in the segment to grow to $2.9 trillion by 2030 from $1.65 trillion in 2024 affirming underlying growth.
The growth will be driven by the convenience of being able to access an array of products in seconds. The growth will also be driven by brick-and-mortar stores expanding their reach through digital channels.
Companies’ adoption of new technologies, such as generative AI, is also reducing costs and improving the efficiency of buying according to the Bloomberg analyst. The percentage of people who switch from shopping to online buying is in the low to mid-single digits expected to increase with heightened AI integration in e-commerce platforms.
With that in mind, let’s look at the Top 10 E-Commerce Stocks with Long-Term Potential.
A close-up of a customer using the company’s e-commerce platform whilst shopping online.
Our Methodology
To compile the list of Top 10 E-Commerce Stocks with Long-Term Potential we scanned the US equity markets and ETFs. We settled on companies with significant exposure to ecommerce operations and popular among elite hedge funds. Finally, we ranked these stocks in ascending order based on their long term potential according to analysts.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).
Top E-Commerce Stocks with Long-Term Potential
10. Coupang Inc. (NYSE:CPNG)
Upside Potential as of July 9: 9.20%
Number of Hedge Fund Holders: 80
Coupang Inc. (NYSE:CPNG) is one of the top e-commerce stocks with long-term potential. On June 19, Bernstein reiterated that the company is well-positioned to capitalize on the 5% growth in the Korean e-commerce market between 2025 and 2027.
Bernstein has identified Coupang as one of the clear winners, as penetration in the Korean e-commerce market is projected to increase to 46% by 2027 from 42%. The increase should be fueled by the percentage of internet users shopping online rising to 86% from 83%.
Success in free shipping policy and rapid delivery offerings are some of the factors that Bernstein expects to continue strengthening Coupang’s market share in the burgeoning segment. Additionally, cross-selling between food delivery and product commerce is expected to accelerate growth.
Coupang Inc. (NYSE:CPNG) is a technology and e-commerce company that provides retail, delivery, video streaming, and fintech services to customers. It is best known for its innovative logistics infrastructure and focus on rapid delivery through a network of fulfillment centers and last-mile delivery capabilities.
9. Maplebear Inc. (NASDAQ:CART)
Stock Long Term Potential as of July 9: 10.60%
Number of Hedge Fund Holders: 64
Maplebear Inc. (NASDAQ:CART) is one of the top e-commerce stocks with long-term potential. On June 12, Citizens JMP reiterated an ‘Outperform’ rating and a $55 price target on the stock. According to the analyst, investors are underappreciating the company’s order density as a key factor enabling positive unit economics.
According to Citizens, JMP, Instacart is sending shoppers to large-format stores approximately 14 times a day, affirming a booming business. The high frequency, combined with a 2- to 3-hour delivery window, has enabled the company to batch multiple orders together.
Consequently, Instacart has started batching priority orders to achieve greater efficiency. While Instacart stands to generate more revenues and profits from larger orders, the company’s scale provides valuable flexibility.
Maplebear Inc. (NASDAQ:CART) is a grocery delivery and pick-up service that connects customers with personal shoppers who purchase and deliver groceries and other items from local stores. Customers can order through the Instacart app or website, and shoppers will pick up the items from the selected stores and deliver them to the customer’s doorstep.
8. Amazon.com, Inc. (NASDAQ:AMZN)
Stock Long Term Potential as of July 9: 12.42%
Number of Hedge Fund Holders: 328
Amazon.com, Inc. (NASDAQ:AMZN) is one of the top e-commerce stocks with long-term potential. On July 10, Amazon was reportedly in talks to expand its $8 billion investment in AI firm Anthropic, according to the Financial Times. This potential multibillion-dollar injection would solidify Amazon’s position as a leading shareholder ahead of Google and reinforce its partnership with Anthropic, which includes collaboration on cloud services and major data center projects.
Amazon’s strategy mirrors Microsoft’s high-stakes alignment with OpenAI, though that relationship has faced tension. As the AI race intensifies, Amazon continues to leverage its platform-driven approach and tech infrastructure to challenge rivals like Walmart, who are modernizing through retail-focused innovation and data science.
Amazon.com, Inc. (NASDAQ:AMZN) is a leading U.S.-based technology giant that operates across e-commerce, cloud infrastructure, digital streaming, and artificial intelligence, reshaping how consumers shop, access media, and engage with online services.
7. The Home Depot, Inc. (NYSE:HD)
Upside Potential as of July 9: 14.56%
Number of Hedge Fund Holders: 102
The Home Depot, Inc. (NYSE:HD) is one of the top e-commerce stocks with long-term potential. On July 1, DA Davidson reaffirmed its Buy rating and $450 price target for Home Depot (NYSE:HD) after the company finalized a deal to acquire GMS for $110 per share, totaling a $5.5 billion enterprise value.
Though the purchase price is $500 million below DA Davidson’s earlier expectations, Home Depot secured the deal at a competitive rate while outperforming rival offers. Analyst Michael Baker maintained his bullish outlook, supported by broad consensus with targets ranging from $308 to $484, signaling continued investor confidence in Home Depot’s long-term strategy.
The Home Depot, Inc. (NYSE:HD) is a leading home improvement retailer with global operations, offering building materials, décor, garden supplies, installation services, and tool rentals. It serves DIY customers and professionals through physical stores and a wide network of websites and mobile apps, including HomeDepot.com and specialty platforms for blinds, textiles, and roofing supplies.
6. Chewy, Inc. (NYSE:CHWY)
Stock Long Term Potential as of July 9: 16.88%
Number of Hedge Fund Holders: 55
Chewy, Inc. (NYSE:CHWY) is one of the top e-commerce stocks with long-term potential. On June 24, Morgan Stanley reiterated that the company is well-positioned to capitalize on opportunities emerging in the $40 billion US veterinary clinic market.
According to the investment bank, every new 100 clinics could generate up to $50 million in EBITDA for the company and result in between $500 million and $800 million in enterprise value. Currently, Chewy’s health business generates over $3 billion in sales.
“Vet clinics are a ~$40B total addressable market (TAM) where we believe CHWY has a path to win,” analysts led by Nathan Feather wrote, citing Chewy’s strong brand, large customer base, and established pet health infrastructure.
Morgan Stanley believes Chewy has the potential to scale up to 275 clinics, generating $842 million in revenue and $126 million in EBITDA. The addition of just 100 clinics is expected to generate approximately $290 million in revenue and $126 million in EBITDA.
Chewy, Inc. (NYSE:CHWY) is focused on pet care, offering a wide range of products and services through its website and mobile app. With a catalog of over 110,000 items—including food, toys, pharmaceuticals, and accessories—for pets like dogs, cats, birds, fish, and more, Chewy provides a convenient one-stop solution for pet owners across the U.S.
5. Walmart Inc. (NYSE:WMT)
Upside Potential as of July 9: 17.28%
Number of Hedge Fund Holders: 100
Walmart Inc. (NYSE:WMT) is one of the top e-commerce stocks with long-term potential. On July 10, Walmart announced a recall of 850,000 Ozark Trail water bottles due to a defect that can cause the lid to eject forcefully, leading to serious injuries.
The U.S. Consumer Product Safety Commission reported three incidents, including two cases of permanent vision loss from eye injuries after prolonged storage of food or beverages in the bottles.
Walmart confirmed full cooperation with the CPSC and said the $15 stainless steel bottles would be pulled from shelves. The manufacturer will notify customers about the recall and ensure the product is removed from circulation.
Walmart Inc. (NYSE:WMT) is a global retailer operating through Walmart U.S., Walmart International, and Sam’s Club. Its reach spans physical stores—including supercenters and warehouse clubs—and a strong e-commerce presence via sites like Walmart.com, Flipkart, and PhonePe. Walmart sells groceries, health products, home goods, electronics, apparel, and more, while also offering digital payments and financial services. With a mix of private-label brands and mobile commerce, Walmart continues to expand its role as a leading omni-channel retail and tech platform.
4. PDD Holdings Inc. (NASDAQ:PDD)
Upside Potential as of July 9: 17.56%
Number of Hedge Fund Holders: 87
PDD Holdings Inc. (NASDAQ:PDD) is one of the top e-commerce stocks with long-term potential. On July 4, Temu, the global e-commerce platform run by PDD Holdings, reported strong user growth for Q2 2025, reaching 416.5 million monthly active users—a 68% jump year-over-year. Daily active users also rose 65% to 70.5 million.
The European Union and Latin America saw rapid expansion, accounting for a combined 60% of Temu’s user base, while the U.S. market declined with a 28% drop in monthly users and a 35% fall in daily activity.
Temu’s global downloads totaled 113 million in Q2, marking a 7% year-over-year dip despite regional differences—Latin America posted gains while the U.S. downloads plunged 77%. However, cumulative downloads reached 1 billion, up 93% from last year, with Latin America driving the surge through a 148% increase.
PDD Holdings Inc. (NASDAQ:PDD) is a Chinese multinational e-commerce conglomerate with a portfolio of diverse businesses. Backed by robust logistics, sourcing, and fulfillment infrastructure, PDD powers major platforms like Pinduoduo, one of China’s top online marketplaces, and Temu, its rapidly expanding global e-commerce site now active in over 50 countries.
3. MercadoLibre, Inc. (NASDAQ:MELI)
Upside Potential as of July 9: 19.36%
Number of Hedge Fund Holders: 108
MercadoLibre, Inc. (NASDAQ:MELI) is one of the top e-commerce stocks with long-term potential. On July 11, 2025, S&P Global Ratings upgraded Mercado Libre (NASDAQ: MELI) to an investment-grade rating of ‘BBB-’ with a Stable Outlook—following Fitch’s similar upgrade in October 2024. This milestone confirms the company’s strong financial standing and makes it fully recognized as an investment-grade firm across two major agencies.
S&P’s report praised Mercado Libre’s solid operating performance, growing profitability, and conservative financial management, with debt metrics expected to remain well within safe thresholds. The rating also reflects the strength of its integrated ecosystem, spanning marketplace, logistics, fintech, and advertising, with a dominant presence in Brazil and Mexico.
CFO Martín de los Santos celebrated the upgrade as validation of the company’s disciplined execution and long-term growth strategy. Key drivers include rising demand for its digital financial services, expanding credit portfolio, and continued investment in shipping and infrastructure—especially in markets like Brazil, Mexico, and Chile.
MercadoLibre, Inc. (NASDAQ:MELI) is Latin America’s leading e-commerce and fintech platform, operating in 18 countries. It provides a wide range of digital tools that help individuals and businesses buy, sell, pay, and manage money online. With a mission to democratize access to commerce and financial services, the company continues to transform lives through locally tailored technology.
2. JD.com, Inc. (NASDAQ:JD)
Upside Potential as of July 9: 48.32%
Number of Hedge Fund Holders: 66
JD.com, Inc. (NASDAQ:JD) is one of the top e-commerce stocks with significant long-term potential. On July 10, UBS reiterated a ‘Buy’ rating on the stock. However, the research firm cut its price target to $50 from $58 amid concerns over increasing investments in the food delivery business.
UBS is concerned that JD.com may need to invest more to maintain its competitive edge in the food delivery business. It estimates that the company might have spent upwards of RMB 10 billion, comparable to Alibaba’s spending in the quarter.
The research firm expects JD.com food delivery investments to reach Rmb14 billion in the third quarter before dropping to Rmb11 billion in the fourth quarter. Nevertheless, UBS maintains a Buy rating as it expects the company to maintain its return on investment as part of its food delivery strategy while also balancing its strong volume growth.
UBS also expects Jd.com to benefit from traffic growth in the beverages segment amid heightened spending from female users and those in lower-tier cities. The company should also capitalize on rapid growth in daily and monthly active users.
JD.com, Inc. (NASDAQ:JD) is a leading Chinese technology-driven e-commerce company. It operates a vast retail business and also offers services in technology, logistics, healthcare, and other sectors.
1. Alibaba Group Holding Ltd (NYSE:BABA)
Upside Potential as of July 9: 53.78%
Number of Hedge Fund Holders: 125
Alibaba Group Holding Ltd (NYSE:BABA) is one of the top e-commerce stocks with long-term potential. On July 9, Jefferies reiterated its Buy rating on Alibaba (NYSE:BABA), highlighting strong cloud growth driven by enterprise demand for AI.
The firm expects Alibaba’s Cloud Intelligent Group to report a 23% year-over-year revenue increase—outpacing prior projections—while instant commerce platforms like Taobao and Eleme hit a daily order record of 80 million, signaling solid operational momentum.
Despite these gains, Jefferies flagged margin pressures due to heavy investment, forecasting a 15% decline in overall EBITA and a deeper 20% drop for the Taobao Tmall Group. Still, the firm remains optimistic about Alibaba’s medium-term prospects, noting that strategic spending could boost long-term growth, especially in cloud and instant commerce segments.
Alibaba Group Holding Ltd (NYSE:BABA) is a major player in e-commerce and cloud services, with a growing focus on artificial intelligence as part of its expanding tech ecosystem.
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