Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Tim Cook Might Be a Better CEO Than Steve Jobs for Apple Inc. (AAPL) Right Now

The iPad Mini (courtesy of Apple).

A similar move may be occurring with the iPhone. Jobs was a firm believer in the iPhone’s original 3.5-inch screen size, even as Android phones started to get bigger and bigger. Many iPhone users like the smaller form factor, but as Android devices — particularly Samsung’s Galaxy S lineup — have gained share at the high end, it’s become clear that Apple Inc. (NASDAQ:AAPL)’s “one-size-fits-all” approach is a hindrance. Apple broke this barrier by moving to a 4-inch screen for the iPhone 5, but the company is still well behind Android on the “size curve.” Whereas Jobs would probably have resisted further fragmentation, I expect Cook to OK an even larger iPhone for late 2013 or 2014. This is just good business sense — giving customers what they want.

Conclusion
Steve Jobs’ dogmatic perspective on product engineering was probably the most important cause of Apple Inc. (NASDAQ:AAPL)’s success. However, now that Apple has reached the top of the mountain, the company needs a more flexible, opportunistic approach. Since screen size is apparently a barrier to iPhone sales, I expect Tim Cook to fix the problem by offering an iPhone with a larger screen. I’m not sure Jobs would have done that.

Obviously, there is some risk of missing other opportunities with a CEO who doesn’t have Jobs’ penchant for driving innovation. That said, I remain optimistic that Jobs’ death didn’t suddenly turn off the innovation machine at Apple. In any case, I believe that the opportunity for Apple Inc. (NASDAQ:AAPL)’s existing product lines is so large that having a CEO who will maximize the profit from those devices (Tim Cook) will be better for Apple than having a CEO whose focus is on dreaming up the next big thing (Steve Jobs).

The article Tim Cook Might Be a Better CEO Than Steve Jobs for Apple Right Now originally appeared on Fool.com and is written by Adam Levine-Weinberg.

Fool contributor Adam Levine-Weinberg owns shares of Apple. The Motley Fool recommends and owns shares of Apple and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.