Contrary to popular belief, the Windows 8 operating system has a lot of spunk. The developer team has done an excellent job of designing a user-friendly experience. In fact, I found that the Windows OS was easier to use than the Google Android for Samsung Galaxy Tablets. The Windows 8 uses a lot less in terms of system resources allowing for less screen tearing and shorter load speeds even with the same internet connection.
Microsoft Corporation (NASDAQ:MSFT) has been in the business of creating operating systems for quite a while. Microsoft will experience added gains in market share in the space as consumers become more accustomed to Windows 8. In the past year alone, Microsoft has increased its advertising spending by $300 million. The increases in advertising were probably driven by the need to spread positive press about its new Windows 8 product line-up, and generate some buzz for the mobile operating system.
I believe that BlackBerry, while creating a compelling phone, came up short in terms of timing. Just 3 months after the release of the next generation Blackberry, both Samsung and HTC already came onto the market with their next gen phones.
One thing Asian phone developers are extremely well-known for are faster product cycles. The consumers will be comparing a Samsung Galaxy S4 to a BlackBerry Z10. The difference between the two devices from a strictly hardware standpoint would put Samsung well-ahead of BlackBerry.
During a period of declining market share BlackBerry has cut back on advertising. This can only worsen its market position going forward, which is already reflected in the data.
The article BlackBerry: Is It Time To Do The Harlem Shake? originally appeared on Fool.com and is written by Alexander Cho.
Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.