After being in a trading range for three years, The Wendy’s Company (NASDAQ:WEN) finally changed gears, trading 65% higher for the year and at a five year high. There are a lot of changes going on in the company’s operations. Let’s see if this is the beginning of a long, successful run for the fast food giant.
Transformation into the franchise model
Management is keen to completely transform the company into the franchise model, which is why it sold 425 company-owned stores this year to reduce its total ownership from 22% to 15%. Franchises require less capital and bring in higher margins and a steady cash flow; thus this initiative could be highly beneficial in the long term profitability of the company.
A brand new Wendy’s is on its way
The Wendy’s Company (NASDAQ:WEN) image makeover program is also going strong. The stores remodelled with lounge seating, fireplaces, flat-screen TVs, Wi-Fi, digital menu-boards and the kitchen partially exposed to convince the customers of the high quality food have already seen sales increase of 25%, so if the company successfully remodels its 600 stores by 2015, it could differentiate itself from the grab and go image, creating a strong brand name for itself and improve the revenue considerably.
International expansion opportunities to drive growth
Over 90% of The Wendy’s Company (NASDAQ:WEN) stores are located in the U.S.; thus it has plenty of growth ahead. Management plans to take the total international stores to 700 from 374 at the end of 2012, and 45 international stores are slated to open this year. Earlier this year Wendy’s opened its first store in Ecuador, of the 20 stores planned for the country.
Interesting new line of products
Apart from remodelling its stores, The Wendy’s Company (NASDAQ:WEN) has been innovative with its products. The Pretzel Bacon Cheeseburger has been a huge success, and analysts estimate this could help sales increase 5.5% in the third quarter.
Its dual pricing strategy, in which six products are priced at $0.99 and eight items between $1.19 and $1.79, offers customers a lot more variety in the value meal segment. The flat bread grilled chicken sandwich introduced earlier this year has also been a success, providing a nice change to the usual burger and fries combo.
To improve the profitability of the stores, management has decided to discontinue serving breakfast except for a small percentage of the stores where there is demand for the meal.
Positive growth estimates
For 2013 management expects average comps in company-operated restaurants in North America to grow 2%-3%, and the operating margin to increase to a range of 14.2%-14.5%. Seeing good response to its new products and remodelled stores, improving comps and profit margins, and cost-saving initiatives, management raised the earnings outlook from 2013 onwards. The Wendy’s Company (NASDAQ:WEN) underwent debt refinancing, which will generate ongoing annual interest savings of more than $19 million, in addition to approximately $30 million in ongoing annual interest savings from refinancing done in 2012.
Wnedy’s hiked its cash dividend by 25% to 5 cents per share from 4 cents per share paid previously, and also has a $100 million buy-back program to be completed this year.
Let’s see where peers are headed
Like The Wendy’s Company (NASDAQ:WEN), its peer Sonic Corporation (NASDAQ:SONC), known for its hamburgers, hot dogs, french fries, and milkshakes, is also keen on improving its image, for which it has invested heavily in national advertising. Moreover, like Wendy’s, it is moving more to a franchised system, which resulted in 0.41% decline in revenue in 2012 due to the selling of 34 company-owned stores to franchisees. Its free cash flow increased 17% and long-term debt decreased 3%. And to further attract franchisees, it has come up with a small store format that reduces non-land costs by 15%-20% and helps it expand into smaller markets.
Sonic Corporation (NASDAQ:SONC) came up with a new Point of Sale system, which helps streamline business operations, manage inventory, and improve efficiency. This initiative could improve margins by 0.5%-0.75% according to management. 850 stores are scheduled for license conversion and renewal in 2015, which should drive revenue growth significantly, and the new higher royalty rates should drive growth over the long term. Analysts on a consensus basis anticipate the company to grow earnings by 15.1% on average over the next five years.