The Product That Apple Inc. (AAPL) Needs to Build

Those who think that this is a departure from the Steve Jobs philosophy of focusing on a few products may be missing the point here. Focus doesn´t mean that you can´t have different versions of the same product, just like Steve Jobs did with the iPod over time. I´m not saying that Apple will have more than 50 smartphone models like Samsung does, but having three different sized versions of the next iPhone sounds quite reasonable.

Bottom Line

While everyone is focused on rumors about new and revolutionary products from Apple, the impact of a broadening the iPhone product line should not be dismissed. Smartphones are still a high growth product in emerging markets like the phablet category demonstrates, and Apple still has an undisputable brand power in countries like China.  Innovation doesn´t need to be a big and disruptive change, small adaptations can have big economic implications, the iPad Mini and the different iPod versions can serve as example.

The article The Product That Apple Needs to Build originally appeared on Fool.com and is written by Andrés Cardenal.

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