The Kraft Heinz Company (KHC) “Is A Tough Deal,” Says Jim Cramer

We recently published 14 Latest Stocks on Jim Cramer’s Radar. The Kraft Heinz Company (NASDAQ:KHC) is one of the stocks Jim Cramer recently discussed.

The Kraft Heinz Company (NASDAQ:KHC)’s shares have lost 13% year-to-date amidst a broader bearish sentiment surrounding food stocks. The latest dip came in late August when the firm announced that it would split into two companies and reverse a 2015 merger. The Kraft Heinz Company (NASDAQ:KHC)’s shares dipped by 7% on the news, and as the news broke, Cramer discussed the firm’s brands in detail. This time, he wondered whether the firm’s brands were losing popularity with younger customers:

“Kraft Heinz is a tough deal. When you go to the supermarket, you say oh, remember that? . . .Here’s the problem David. Those are what I call old brands. Now that doesn’t mean they don’t love them. But it does mean Oscar Mayer, how many chemicals?”

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Here is what Cramer said about The Kraft Heinz Company (NASDAQ:KHC) after the firm announced its split:

“On plans to split into two companies to revive growth and how the stock is down] I think that they were, there was a time when you could buy these companies. And cut them to the bone and be able to produce great numbers. There was another time where you could reinvigorate Oscar Mayer didn’t seem to have anything going, now Heinz they actually did [inaudible] with, but in the end they caught up with the curse of consumer packaged goods and where they were in the grocery store. If you go, if you stroll the grocery store which you have to do, you see the Craft, and you see the Jello, and the Oscar Mayers, and they’re all in the middle, with the exception of Lunchables which is the end cap. I don’t see anything here.

“I don’t know, I feel badly about, these guys are really good, okay. I think their hand is bad.”

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Disclosure: None. This article is originally published at Insider Monkey.