The Coca-Cola Company (KO) Teams Up with UMG to Launch Real Thing Records

The Coca-Cola Company (NYSE:KO) is one of the best stocks to buy. On June 11, Coca‑Cola announced a partnership with Universal Music Group to launch Real Thing Records (rtr), a music label to promote emerging global talent and foster greater engagement between artists and audiences. This collaboration represents Coca‑Cola’s longstanding relationship with music.

Adopting a genre-agnostic philosophy, rtr seeks to bring forward unique and authentic voices from around the world, positioning itself as a platform for the next generation of musical talent. The label’s debut signings include Max Allais, a French-New Zealand artist, and Aksomaniac, an Indian singer-songwriter and producer.

Pixabay/Public Domain

Joshua Burke, Coca‑Cola’s Global Head of Music & Culture, commented:

“The Coca‑Cola Company has a rich legacy, one of deep human connection and cultural resonance—breaking barriers and bringing people together across borders and generations. Real thing records is designed to unlock greater potential for artists, fans, and our brands—where creativity fuels growth, and the combined power of our network and key global music partners create value greater than the sum of its parts. It’s our intention to let artists shine and give them the flexibility to develop their identities with the support of global reach and expertise. It’s a long-term commitment to music—enabling us to reinvest in our programs, champion the next generation of talent, and stay rooted in what matters most: music and fandom.”

The Coca-Cola Company (NYSE:KO) is a global beverage corporation that produces and distributes carbonated soft drinks, bottled water, juices, teas, coffees, and plant-based beverages.

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