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The Coca-Cola Company (KO), PepsiCo, Inc. (PEP), Kellogg Company (K): Four Companies Seemingly Immune From Brand Label Disloyalty

These companies successfully find ways to innovate and differentiate their brands year after year. The Coca-Cola Company (NYSE:KO) leverages its huge distribution system to roll out new products all around the globe. The cola giant boasts more than 500 brands, including 16 billion-dollar brands. PepsiCo, Inc. (NYSE:PEP), in conjunction with Yum! Brands, Inc. (NYSE:YUM) Taco Bell, has been incredibly successful with its innovative Doritos Locos Taco shell, with more than 500 million sold since its March 2012 launch. (Doritos are produced by Frito-Lay, which Pepsi owns.) Kellogg Company (NYSE:K)’s emphasis on health-conscious offerings has strengthened its brand. And Berkshire Hathaway‘s acquisition of H.J. Heinz Company (NYSE:HNZ) signals that Warren Buffett sees immense value in its brand.

Foolish final takeaway
These four big-branded manufacturers continue to differentiate their products and find their way into consumers’ kitchens. The companies’ continued innovation spurs wildly sought-after products, building big brands into seemingly impenetrable blockbusters time and again.

The article 4 Companies Seemingly Immune From Brand Label Disloyalty originally appeared on

Fool contributor Nicole Seghetti owns shares of PepsiCo. Follow her on Twitter: @NicoleSeghetti. The Motley Fool recommends Berkshire Hathaway, Coca-Cola, H.J. Heinz, and PepsiCo and owns shares of Berkshire Hathaway and PepsiCo.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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