The Cheesecake Factory Incorporated (CAKE), Actavis Inc (ACT): Turing the “Risk-On” Switch Off

I drive a BMW. Since 2006, I have been a vocal fan of Bayerische Motoren Werke A.G.. My personal opinion is the cars are fast, stylish, and presumes wealth and sophistication. Because of this opinion, I also believe that the reason I see more and more BMW cars on the road is also a sign of narcissism in the Americas.

I’ve owned several models and currently drive their 328i model, which is a beautifully adorned car with all of the bells and whistles. The reason I bought the BMW, rather than a Mercedes, was because of the maintenance inclusion in my monthly payments. I don’t have to pay for a thing unless I break it.

As the competition for sophistication grows in the United States, and as the new yuppies of metropolitan New York — where I live — continue to edge each other in vacations, cars, and other toys, I feel secure in knowing an investment into this company will be safe. I mean, why wouldn’t I invest in a company when I knew I was going to purchase my next car from them?

Conclusion

Far too often I hear investors scratch their heads and then make a rash decision. Like noted above: When in doubt, go to cash. If you are currently looking for prime investment ideas, stay away from piles of analysis and reports and go for what you know already. At the most, you’ll be able to significantly capitalize off your investment, and at the least, during market volatility you will be able to sleep better at night.

Michael Mandala has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.

The article Turing the “Risk-On” Switch Off originally appeared on Fool.com and is written by Michael Mandala.

Michael is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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