Tesla Motors Inc (TSLA) Reassigns its Sales Chief to Improve Sales

After a slow start to China deliveries, Tesla Motors Inc (NASDAQ:TSLA) has reassigned its Sales Chief. The company has made this decision after facing a decline in market-share of its home state of California and some efforts to gain the lost control of sales in China. A Bloomberg article reported on the news and discussed about Tesla Motors Inc reassigning its Sales Chief.

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According to Tesla Motors Inc (NASDAQ:TSLA), Jerome Guillen, Vice President of Global Sales and Service, will come back to his position where he is in charge of customer satisfaction once the team is hired, as the company is interviewing for executives to lead retail operations by region.

“Jerome has not been demoted in any way. He has been and remains part of the senior executive team, reporting directly to Elon,” Tesla Motors Inc stated.

After not achieving its milestone for global deliveries of its luxury electric vehicles in previous year, which was blamed on manufacturing problems and weather issues by Chief Executive Officer Elon Musk, Tesla Motor Inc is planning to boost its deliveries by 74% in this year. In China, where Chief Executive Officer has expressed his frustration with the sales force, the local president resigned in December last year and the company is reducing its workforce.

In April 2013, Guillen was promoted to Vice President of Global sales and service. Previously, he has worked at Daimler AG and has Ph.D. in mechanical engineering from the University of Michigan. Last spring, during remarks at the World Energy Innovation Forum, held at Tesla Motors Inc (NASDAQ:TSLA)’s Fremont California factory, Elon Musk appreciated Guillen’s efforts, hard work and his dedication towards the company’s goal.

“Jerome started off as the Model S Program Manager and we had some real problems with our service capability. I asked Jerome to switch from being Program Manager to running service. He did a great job. I asked him if he could do sales too. If people have the right attitude and are smart, they can do a lot of things,” Musk said.

Tesla Motors Inc (NASDAQ:TSLA)’s sales activities have came across several challenges in its key markets including in California, which is historically its strongest market that fell 27% previous year to 6,110 vehicles, as per data by the California New Car Dealers Association. Musk has blamed his Chinese sales team for the sluggish sales in the region and by reassigning the Sales Chief, company is hoping to see much improvement in its sales.

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