Investors are always looking for the next big thing. What’s the latest growth trend? Where will consumers spend their money over the next decade?
Electric vehicles may very well be one of the biggest growth trends over the next 10 years. And if any company is positioned to benefit from this trend, it’s Tesla Motors Inc (NASDAQ:TSLA). But does this probable development automatically make Tesla stock an excellent investment for your money? And is searching for the latest popular growth trend really the best way to find great investment opportunities?
The naysayers
In 2012, the electric-vehicle pessimists were prolific. In 2013, they may be fewer, but they are still beating their drum.
In May, Audi voiced its concern with Tesla Motors Inc (NASDAQ:TSLA)’s success in a poorly drafted press release that overstated Tesla’s sales by attributing the company’s entire quarterly sales to just one month. The press release dogged a CNNMoney.com headline that read, “Tesla sales beating Mercedes, BMW, and Audi.”
Talk about a dubious public-relations move — the press release seemed to voice the company’s concern with Tesla’s apparent success more than anything. Unsurprisingly, the press release was removed later.
Then there is the legal battle in support of the franchise auto sales system to stop Tesla Motors Inc (NASDAQ:TSLA) from selling its cars directly to consumers.
The progress
But despite the naysayers’ grumbles, electric vehicles are here to stay. Even better, some manufacturers are posting mind-boggling sales gains, according Baum & Associates, Ford Motor Company (NYSE:F)‘s electric-drive deliveries were 46,197 in the first half of 2013. Nissan‘s fully electric Leaf booked sales of 9,839, tripling its sales volume in the year-ago period. Overall, the report estimates that electric-drive sales are up about 27% on considerable volume of 299,000 in the first half of 2013 compared with the year-ago period.
And Tesla? Tesla Motors Inc (NASDAQ:TSLA)’s own premium battery-powered sedan may have sales of about 8,931 for the same period, according to an estimate by automotive consultancy Autodata. That’s a big difference from the few hundred vehicles it delivered in the first half of 2012.
Having paid off its Department of Energy loan and gaining production efficiencies as the company benefits from scale advantages associated with higher sales volumes, Tesla is positioned to be a major competitor not just among electric vehicles, but in the luxury car market in general.
And talk of bankruptcy for Tesla Motors Inc (NASDAQ:TSLA) is far in the past. To illustrate Tesla’s strong financial position, consider Tesla’s outlook for Q2: “we expect to be roughly breakeven on cash flow from operations in Q2, despite launch costs in Europe and a huge increase in service centers, stores, and Supercharger stations.”
