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Techtarget Inc (TTGT): Discovery Group Discloses New Stake

Published on May 17, 2016 at 10:52 am by Insider Monkey Staff in Hedge Funds, News

Michael Murphy and Daniel Donoghue‘s Discovery Group I, LLC, in a recent 13D filing with the US SEC,  reported acquiring 1.65 million common shares of TechTarget Inc (NASDAQ:TTGT), which amass 5.1% of the company’s outstanding stock and represent a new addition to Discovery Group’s portfolio. Discovery Group said it has no plans regarding the investment in TechTarget at the moment, but still reserves its rights to come up with some proposals and suggestions in the future.

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TechTarget is a media technology company, which offers professional online content that provides assistance to technology buyers and sellers. Year-to-date, the company’s stock is down by 1.99%. For the first quarter of 2016, TechTarget (NASDAQ:TTGT) reported earnings per share of $0.04 and revenue of  $25.03 million, beating the estimates of $0.02 and $0.74 million, respectively. The company recently started a tender offer to purchase up to 8.0 million shares of its common stock, at a price of $7.75 per share.

According to our database, at the end of December, 17 hedge funds were bullish on TechTarget (NASDAQ:TTGT), versus 16 fund in the previous quarter. Douglas T. Granat’s Trigran Investments disclosed the most valuable position, valued at $13.3 million, and the second biggest position was reported by Amy Minella’s Cardinal Capital, worth around $11.6 million. Other investors long the stock were Jeffrey Jacobowitz’s Simcoe Capital Management, Arnaud Ajdler’s Engine Capital, George McCabe’s Portolan Capital Management, Josh Goldberg’s G2 Investment Partners Management,  and Ken Griffin’s Citadel Investment Group.

Ownership Summary Table

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Discovery Equity Partners 1,654,526 1,654,526 1,654,526 5.1%
Discovery Group I 1,654,526 1,654,526 1,654,526 5.1%
Daniel J. Donoghue 1,654,526 1,654,526 1,654,526 5.1%
Michael R. Murphy 1,654,526 1,654,526 1,654,526 5.1%

Page 1 of 10 – SEC Filing

UNITED
STATES

SECURITIES
AND EXCHANGE COMMISSION

Washington,
D.C. 20549

SCHEDULE
13D

(Rule
13d-101)

 

INFORMATION
TO BE INCLUDED IN STATEMENTS FILED PURSUANT

TO §
240.13d-1(a) AND AMENDMENTS THERETO FILED

PURSUANT
TO § 240.13d-2(a)

 

UNDER THE SECURITIES
EXCHANGE ACT OF 1934

(Amendment No. )*

TechTarget,
Inc.
 (Name of Issuer)
Common Stock, par value $0.001 per share
 (Title of Class of Securities)
87874R100
 (CUSIP Number)
Michael R. Murphy
Discovery Group I, LLC
300 South Wacker Drive
Suite 600
Chicago, Illinois 60606
Telephone Number: (312) 265-9600
(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)
May 4, 2016
(Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement
on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e),
240.13d-1(f) or 240.13d-1(g), check the following box. ¨

Note: Schedules filed in paper format shall
include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom
copies are to be sent.

*The remainder of this cover page shall
be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any
subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this
cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”)
or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however,
see the Notes).

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Page 2 of 10 – SEC Filing

CUSIP No. 87874R100
1. Names of Reporting Persons.
Discovery Equity Partners, L.P.
2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨
(b) ¨
3. SEC Use Only
4. Source of Funds (See Instructions)
WC
5. Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)     ¨
6. Citizenship or Place of Organization
Illinois
Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With		 7. Sole Voting Power
None.
8. Shared Voting Power
1,654,526
9. Sole Dispositive Power
None.
7 Shared Dispositive Power
1,654,526
11. Aggregate Amount Beneficially Owned by Each Reporting Person
1,654,526
12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)   ¨
13. Percent of Class Represented by Amount in Row (11)
5.1%
14. Type of Reporting Person (See Instructions)
PN

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Page 3 of 10 – SEC Filing

CUSIP No.  87874R100
1. Names of Reporting Persons.
Discovery Group I, LLC
2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨
(b) ¨
3. SEC Use Only
4. Source of Funds (See Instructions)
AF
5. Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)     ¨
6. Citizenship or Place of Organization
Delaware
Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With		 7. Sole Voting Power
None.
8. Shared Voting Power
1,654,526
9. Sole Dispositive Power
None.
10. Shared Dispositive Power
1,654,526
11. Aggregate Amount Beneficially Owned by Each Reporting Person
1,654,526
12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)   ¨
13. Percent of Class Represented by Amount in Row (11)
5.1%
14. Type of Reporting Person (See Instructions)
IA

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Page 4 of 10 – SEC Filing

CUSIP No. 87874R100
1. Names of Reporting Persons.
Daniel J. Donoghue
2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨
(b) ¨
3. SEC Use Only
4. Source of Funds (See Instructions)
AF
5. Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)     ¨
6. Citizenship or Place of Organization
United States of America
Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With		 7. Sole Voting Power
None.
8. Shared Voting Power
1,654,526
9. Sole Dispositive Power
None.
10. Shared Dispositive Power
1,654,526
11. Aggregate Amount Beneficially Owned by Each Reporting Person
1,654,526
12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)   ¨
13. Percent of Class Represented by Amount in Row (11)
5.1%
14. Type of Reporting Person (See Instructions)
IN

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Page 5 of 10 – SEC Filing

CUSIP No. 87874R100
1. Names of Reporting Persons.
Michael R. Murphy
2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨
(b) ¨
3. SEC Use Only
4. Source of Funds (See Instructions)
AF
5. Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)     ¨
6. Citizenship or Place of Organization
United States of America
Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With		 7. Sole Voting Power
None.
8. Shared Voting Power
1,654,526
9. Sole Dispositive Power
None.
10. Shared Dispositive Power
1,654,526
11. Aggregate Amount Beneficially Owned by Each Reporting Person
1,654,526
12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)   ¨
13. Percent of Class Represented by Amount in Row (11)
5.1%
14. Type of Reporting Person (See Instructions)
IN

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Page 6 of 10 – SEC Filing

Item 1. Security and Issuer
This statement relates to the Common Stock, par value $0.001 per share (the “Common Stock”), of TechTarget, Inc., a Delaware corporation (the “Company”), which has its principal executive offices at 275 Grove Street, Newton, Massachusetts 02466.
Item 2. Identity and Background
This statement is being jointly filed by the following persons (the “Reporting Persons”):
Discovery Equity Partners, L.P. (“Discovery Equity Partners”) is an Illinois limited partnership primarily engaged in the business of investing in securities.
Discovery Group I, LLC (“Discovery Group”) is a Delaware limited liability company and a registered investment adviser under the Investment Advisers Act of 1940, as amended, that is primarily engaged in the business of investing in securities on behalf of institutional clients.
Daniel J. Donoghue is a Managing Member of Discovery Group and of various related entities, which is his principal occupation.
Michael R. Murphy is a Managing Member of Discovery Group and of various related entities, which is his principal occupation.
Both Mr. Donoghue and Mr. Murphy are United States citizens.
The business address of each of the Reporting Persons is 300 South Wacker Drive, Suite 600, Chicago, Illinois 60606.
During the past five years, none of the Reporting Persons have been (i) convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors) or (ii) a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws, or finding any violation with respect to such laws.
Item 3. Source and Amount of Funds or Other Consideration
The total purchase price for the 1,654,526 shares of Common Stock beneficially owned by the Reporting Persons as of May 11, 2016 was approximately $13,992,722.  The source of such funds was the assets of Discovery Equity Partners, including proceeds of margin loans under margin loan facilities maintained in the ordinary course of business by the Discovery Equity Partners with a broker on customary terms and conditions.  Discovery Equity Partners is the legal owner of all of the Common Stock beneficially owned by Discovery Group and Messrs. Donoghue and Murphy.

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Page 7 of 10 – SEC Filing

Item 4. Purpose of Transaction
The Reporting Persons acquired beneficial ownership of the shares of Common Stock reported herein as part of their investment activities on behalf of Discovery Equity Partners.  The Reporting Persons acquired the shares of Common Stock reported herein because they believe that the trading prices of the Common Stock do not adequately reflect the potential value of the Company’s underlying business and assets.
The Reporting Persons intend to review and evaluate their investment in the Common Stock on an ongoing basis and may, depending upon their evaluation of the business and prospects of the Company, or such other considerations as they may deem relevant, determine to increase, decrease, or dispose of their holdings of Common Stock.  As a part of such review and evaluation, the Reporting Persons may hold discussions with the Company’s management and directors, other shareholders and other interested parties.
Except as otherwise described in this Item 4, the Reporting Persons do not have present plans or proposals that relate to or would result in any of the following (although the Reporting Persons reserve the right to develop such plans or proposals or any other plans relating to the Company and to take action with respect thereto):  (i) the acquisition by any person of additional securities of the Company, or the disposition of securities of the Company; (ii) an extraordinary corporate transaction, such as a merger, reorganization, or liquidation, involving the Company or any of its subsidiaries; (iii) a sale or transfer of a material amount of assets of the Company or any of its subsidiaries; (iv) any change in the present board of directors or management of the Company, including any plans or proposals to change the number or term of directors or to fill any existing vacancies on the board; (v) any material change in the present capitalization or dividend policy of the Company; (vi) any other material change in the Company’s business or corporate structure; (vii) changes in the Company’s certificate of incorporation, bylaws, or instruments corresponding thereto or other actions that may impede the acquisition of control of the Company by any person; (viii) causing a class of securities of the Company to be delisted from a national securities exchange or to cease to be authorized to be quoted in an inter-dealer quotation system of a registered national securities association; (ix) a class of equity securities of the Company becoming eligible for termination of registration pursuant to Section 12(g)(4) of the Securities Exchange Act of 1934, as amended; or (x) any action similar to any of those enumerated above.
Item 5. Interest in Securities of the Issuer
The information concerning percentages of ownership set forth below is based on 32,257,875 shares of Common Stock outstanding as of May 6, 2016 in the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2016.
Discovery Equity Partners beneficially owns 1,654,526  shares of Common Stock as of May 11, 2016, which represents 5.1% of the outstanding Common Stock.
Discovery Group beneficially owns 1,654,526  shares of Common Stock as of May 11, 2016, which represents 5.1% of the outstanding Common Stock.
Mr. Donoghue beneficially owns 1,654,526  shares of Common Stock as of May 11, 2016, which represents 5.1% of the outstanding Common Stock.

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Page 8 of 10 – SEC Filing

Mr. Murphy beneficially owns 1,654,526  shares of Common Stock as of May 11, 2016, which represents 5.1% of the outstanding Common Stock.
Discovery Group is the sole general partner of Discovery Equity Partners.  Messrs. Donoghue and Murphy are the sole managing members of Discovery Group.  As a consequence, Discovery Group and Messrs. Donoghue and Murphy may be deemed to share beneficial ownership of all of the shares of Common Stock owned by Discovery Equity Partners.
The transactions in Common Stock effected by the Reporting Persons during the past 60 days are set out in Exhibit 1 hereto.
No person other than Discovery Equity Partners is known to any Reporting Person to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, any of the shares of Common Stock reported herein.
Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer
There are no contracts, arrangements, understandings or relationships (legal or otherwise) between or among any of the Reporting Persons and any other person with respect to any securities of the Company other than the governing documents of Discovery Group and Discovery Equity Partners, the margin loan facilities referred to under Item 3 above, the Joint Filing Agreement of the Reporting Persons with respect to this Schedule 13D included as Exhibit 2 to this Schedule 13D, and the Powers of Attorney granted by Messrs Donoghue and Murphy with respect to reports under Section 13 of the Securities Exchange Act of 1934, as amended, which Powers of Attorney are included as Exhibit 3 and Exhibit 4, respectively, to this Schedule 13D.
Item 7. Material to Be Filed as Exhibits
Exhibit 1:          List of transactions effected by the Reporting Persons in the Company’s Common Stock during the 60-day period preceding this filing.
Exhibit 2:          Joint Filing Agreement dated as of May 12, 2016, by and among Discovery Equity Partners; Discovery Group; Daniel J. Donoghue; and Michael R. Murphy.
Exhibit 3:          Power of Attorney of Daniel J. Donoghue, dated as of April 28, 2008.
Exhibit 4:          Power of Attorney of Michael R. Murphy, dated as of April 28, 2008.

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Page 9 of 10 – SEC Filing

Signature

After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true, complete and correct.

May 12, 2016
Date
DISCOVERY GROUP I, LLC,
for itself and as general partner of
DISCOVERY EQUITY PARTNERS, L.P.
By: Michael R. Murphy*
Signature
Michael R. Murphy, Managing Member
Name/Title
Daniel J. Donoghue*
Signature
Daniel J. Donoghue
Name/Title
Michael R. Murphy*
Signature
Michael R. Murphy
Name/Title
*By: /s/ Mark Buckley
Mark Buckley
Attorney-in-Fact for Daniel J. Donoghue
Attorney-in-Fact for Michael R. Murphy

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Page 10 of 10 – SEC Filing

Exhibit Index

Exhibit 1 List of transactions effected by the Reporting Persons in the Company’s Common Stock during the 60-day period preceding this filing.
Exhibit 2

Joint Filing Agreement dated as of May 12, 2016, by and
among Discovery Equity Partners; Discovery Group; Daniel J. Donoghue; and
Michael R. Murphy.
Exhibit 3 Power of Attorney of Daniel J. Donoghue, dated as of April 28, 2008.
Exhibit 4 Power of Attorney of Michael R. Murphy, dated as of April 28, 2008.

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