Tech Media Companies Outperform Global Brands On Popularity On Twitter Inc. (TWTR)

A study carried out by social analytics company SocialRank shows that tech media companies might have outperformed large corporate brands on Twitter Inc. (NYSE:TWTR)  in terms of popularity. The index study by the research firm sought to show the engagement levels as well as competitor tracking and the quality of brand followers that companies command on the giant social platform.

The latest index comes on the heels of the firm also highlighting the success levels of some of the major corporate brands on Twitter Inc. (NYSE:TWTR). Some of the best-performing tech companies according to the study include Engadget, 9to5 Mac as Business Insider Geek wire and Gizmodo. Top global brands performers were, on the other hand, led by the likes of Google Inc. (NASDAQ:GOOGL), Facebook Inc. (NASDAQ:FB) and Johnnie Walker.

SocialRank found out that the top-performing tech media companies boasted of a higher engagement level with users, compared to global brands in terms of retweets on Twitter Inc. (NYSE:TWTR), as well as replies and mentions. The finding notes that nearly 60% of the tech media outlets’ followers had tweeted about something from the sites in the past 90 days compared to 54% for global brands.

Global Brand are also seen to be lagging behind on the number of verified followers on platforms like Twitter Inc. (NYSE:TWTR) compared to their counterparts in the tech media space. The survey notes that tech media companies had more than 3X, the amount of verified followers compared to their counterparts.

The findings were somehow expected has Twitter Inc. (NYSE:TWTR) has over the years been associated with news junkies as well as tech influencers. Global brands will have to rethink their strategy on Twitter, which brings millions of people together worldwide, acting as a key marketing platform.

Global brands involved in the sale of products through marketing campaigns are some of the entities that will look to raise their bar in terms of influential users on Twitter Inc. (NYSE:TWTR). This is one of the options that they can use to ensure their ads campaigns are effective in attracting a mass audience far and wide.

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